# marketing-audit

Diagnoses product messaging, offers, funnels, and content across five sequential stages. Helps find drop-offs and builds a 30-day task list.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 336
- Author: harperreed
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/harperreed/dotfiles/tree/HEAD/.claude/skills-archive/marketing-audit/SKILL.md
- Updated: 2026-10-15
- HTML: https://affpapa.org/en/nevibecode/skills/marketing-audit

## What it does

This skill runs a sequential five-part diagnostic on your marketing materials. It begins by examining your main page copy to test whether visitors understand the product within seconds. Next, it rates the offer on a ten-point scale, flags where prospects drop out of the journey, and contrasts top-performing posts against weak ones.

The process concludes with a structured 30-day schedule. Early days focus on quick wins, the second week addresses structural fixes, and the remaining weeks set up repeatable routines. Every single task stays under two hours.

Generic inputs ruin the outcome. Feed it real pricing, actual landing page copy, and concrete journey steps instead of vague summaries. Jumping straight to the final planning step breaks the workflow, as the roadmap relies entirely on findings from earlier stages.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add harperreed/dotfiles --skill marketing-audit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/marketing-audit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/marketing-audit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add harperreed/dotfiles --skill marketing-audit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/marketing-audit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add harperreed/dotfiles --skill marketing-audit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/marketing-audit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install harperreed/dotfiles marketing-audit
```

2. **Manually: put the files in place**
- File: `.github/skills/marketing-audit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add harperreed/dotfiles --skill marketing-audit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/harperreed/dotfiles --path .claude/skills-archive/marketing-audit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/marketing-audit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add harperreed/dotfiles --skill marketing-audit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/harperreed/dotfiles/tree/HEAD/.claude/skills-archive/marketing-audit/SKILL.md

## When to use it
- Spot confusing copy on landing pages
- Rate product pricing and offer clarity
- Pinpoint where prospective buyers abandon the funnel
- Draft a prioritized 30-day fix roadmap

## Example prompts
- Audit my marketing and review this landing page copy
- Review my customer journey and find the main drop-off points
- Build a 30-day marketing fix plan based on our offer review

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From the same set: [harperreed/dotfiles](https://affpapa.org/en/nevibecode/by/harperreed/dotfiles.md) — 26 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md