# marketing-analyst

Equips your coding assistant to evaluate campaign performance, test multi-touch attribution, and rebalance channel spend using ROI metrics.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 308 installs · ★ 980
- Author: borghei
- License: LicenseRef-MIT-Commons-Clause · policy=link-only · description only; the file stays with the author
- Source: https://github.com/borghei/Claude-Skills/tree/HEAD/marketing/marketing-analyst/SKILL.md
- Updated: 2026-10-23
- HTML: https://affpapa.org/en/nevibecode/skills/marketing-analyst

## What it does

This skill structures marketing evaluation into a six-step workflow. Before calculating anything, the assistant confirms key boundaries: analyzed channels, date windows, sales-cycle length, and target numbers for metrics like CPL, CAC, or ROAS. If context is missing, it states working assumptions upfront.

Data validation enforces a strict rule: no channel may have more than 5% missing records. Attribution comparisons require testing at least three distinct schemes, such as first-touch, last-touch, linear, time-decay, or position-weighted splits.

Without clear details on your sales cycle, B2B attribution reports risk skewing toward short-term conversion channels. The instructions include reference benchmarks and a Python implementation for calculating multi-touch credits.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add borghei/Claude-Skills --skill marketing-analyst -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/marketing-analyst/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/marketing-analyst/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add borghei/Claude-Skills --skill marketing-analyst -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/marketing-analyst/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add borghei/Claude-Skills --skill marketing-analyst -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/marketing-analyst/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install borghei/Claude-Skills marketing-analyst
```

2. **Manually: put the files in place**
- File: `.github/skills/marketing-analyst/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add borghei/Claude-Skills --skill marketing-analyst -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/borghei/Claude-Skills --path marketing/marketing-analyst
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/marketing-analyst/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add borghei/Claude-Skills --skill marketing-analyst -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/borghei/Claude-Skills/tree/HEAD/marketing/marketing-analyst/SKILL.md

## When to use it
- evaluate campaign ROI and ROAS against target benchmarks
- compare multi-touch attribution models across acquisition channels
- identify underperforming channels to adjust quarterly budget allocation
- generate executive summaries highlighting pipeline impact and customer acquisition costs

## Example prompts
- Analyze our paid search and social campaign performance against target CPL and ROAS
- Compare first-touch and position-based attribution for our latest B2B product launch
- Review channel acquisition metrics and suggest budget reallocations based on expected ROI

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From the same set: [borghei/claude-skills](https://affpapa.org/en/nevibecode/by/borghei/claude-skills.md) — 11 cards

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