# market-landscape-scan

Maps market segments, direct players, non-consumption substitutes, and open spaces with labeled evidence. Useful before committing to market entry or sizing TAM.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1100 installs · ★ 7673
- Author: deanpeters
- License: CC-BY-SA-4.0 · policy=link-only · description only; the file stays with the author
- Source: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/market-landscape-scan/SKILL.md
- Updated: 2026-10-16
- HTML: https://affpapa.org/en/nevibecode/skills/market-landscape-scan

## What it does

The skill follows a structured research workflow instead of offering an instant guess. It starts with a brief search plan, outlines how buyers experience market segments, and documents direct and adjacent players. Substitutes and non-consumption like basic spreadsheets are mapped as real competitors because status quo habits often win customer attention.

Investigation operates under a strict budget of three questions covering the problem space, the target decision, and boundaries like geography or pricing tiers. If left unanswered, the agent proceeds on labeled assumptions. A complete run takes 20-40 minutes. Players are capped at 12 entries with clear momentum signals.

Every detected whitespace must pass a counter-check to confirm it is not an empty dead zone without buyer demand. Because the workflow prohibits fabricating companies or funding rounds, the agent relies strictly on verifiable public sources.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill market-landscape-scan -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/market-landscape-scan/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/market-landscape-scan/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill market-landscape-scan -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/market-landscape-scan/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill market-landscape-scan -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/market-landscape-scan/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install deanpeters/Product-Manager-Skills market-landscape-scan
```

2. **Manually: put the files in place**
- File: `.github/skills/market-landscape-scan/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill market-landscape-scan -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/deanpeters/Product-Manager-Skills --path skills/market-landscape-scan
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/market-landscape-scan/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill market-landscape-scan -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/market-landscape-scan/SKILL.md

## When to use it
- Map buyer segments where vendor categories disagree with practical buyer habits
- Identify overlooked rivals among adjacent products and spreadsheet substitutes
- Validate apparent whitespace against the risk of an unviable dead zone
- Supply structured inputs for sizing TAM, SAM, and SOM metrics

## Example prompts
- Run market-landscape-scan on developer API observability tools in the EU for our Q4 entry decision.
- Scan the contract analytics market with a focus on buyer-side segmentation and substitute habits.
- Map direct and adjacent players for onboarding platforms before scoping our new product line.

## Similar
- [competitive-landscape](https://affpapa.org/en/nevibecode/skills/competitive-landscape.md) — skill · 11034 installs
- [market-research-analysis](https://affpapa.org/en/nevibecode/skills/market-research-analysis.md) — skill · 871 installs
- [market-research](https://affpapa.org/en/nevibecode/skills/affaan-m-market-research.md) — skill · 5500 installs
- [market-research-analyst](https://affpapa.org/en/nevibecode/agents/market-research-analyst.md) — subagent · 851 installs
- [porters-five-forces](https://affpapa.org/en/nevibecode/skills/porters-five-forces.md) — skill · 2800 installs
- [market-sizing](https://affpapa.org/en/nevibecode/skills/phuryn-market-sizing.md) — skill · 3000 installs

From the same set: [deanpeters/product-manager-skills](https://affpapa.org/en/nevibecode/by/deanpeters/product-manager-skills.md) — 73 cards

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md