# linkedin-authority-builder

Build a LinkedIn publishing strategy around your expertise, audience, and goals. The skill plans content themes, post formats, and a schedule that fits your available time.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 449
- Author: BrianRWagner
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/HEAD/linkedin-authority-builder/SKILL.md
- Updated: 2026-03-19
- HTML: https://affpapa.org/en/nevibecode/skills/linkedin-authority-builder

## What it does

This skill helps shape a LinkedIn content strategy around a clear professional position. It selects recurring subject areas, maps post formats to business goals, and plans when content should go live. The strategy takes into account the intended audience, previous publishing results, weekly availability, and desired outcomes such as inbound enquiries, job opportunities, or partnerships.

Choose between `quick`, `standard`, and `deep`. The first produces topic pillars and a starter schedule for one week. The second develops a repeatable publishing system and writes initial posts. The third adds a 90-day calendar, ten drafted posts, and an engagement plan. `standard` is the default. Storytelling, framework-based posts, and opinion-led content each have their own structures, while the calendar uses actual dates.

The skill checks positioning before it builds the plan, then gathers audience, history, goal, and time-commitment details. Vague positioning is a blocker: refine it first or work through `positioning-basics`. After 30 days, review comments, direct messages, profile views, and impressions to decide which content themes deserve more attention.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/linkedin-authority-builder/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/linkedin-authority-builder/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/linkedin-authority-builder/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/linkedin-authority-builder/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install BrianRWagner/ai-marketing-claude-code-skills linkedin-authority-builder
```

2. **Manually: put the files in place**
- File: `.github/skills/linkedin-authority-builder/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills --path linkedin-authority-builder
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/linkedin-authority-builder/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/HEAD/linkedin-authority-builder/SKILL.md

## When to use it
- Choose recurring LinkedIn topics tied to professional expertise
- Plan a weekly publishing schedule around available hours
- Match post formats to lead-generation or career goals
- Create a dated content calendar with ready-to-use opening lines
- Adjust the content mix using engagement and profile activity

## Example prompts
- Build a starter LinkedIn plan for next week with three content pillars and a realistic posting schedule.
- Create my full LinkedIn content system and draft the posts for its first week.
- Prepare a 90-day LinkedIn campaign with a dated calendar, ten drafted posts, and an engagement playbook.

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From the same set: [brianrwagner/ai-marketing-claude-code-skills](https://affpapa.org/en/nevibecode/by/brianrwagner/ai-marketing-claude-code-skills.md) — 23 cards

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