# linkedin-ads-audit

Audits your LinkedIn Ads account by reviewing campaign setups, creatives, and cost efficiency. Identifies weak targeting and flags budget waste.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/linkedin-ads-audit/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/linkedin-ads-audit

## What it does

This skill inspects LinkedIn Ads accounts through the Cogny MCP gateway. It pulls active and paused campaigns, creative assets, targeting parameters, and spend metrics. The tool scores results against baseline benchmarks for CTR, CPC, CPM, and conversion rates. All financial figures stay in the account local currency.

Connecting extra tools expands the report. CRM integrations with HubSpot, Pipedrive, or Upsales help measure account-based reach against real target lists. Adding Fibbler ties campaigns to deal attribution and breaks down member job titles.

Without a working Cogny MCP setup and an active LinkedIn token, the audit halts at step one. An authorization failure triggers a reconnection ticket instead of running partial checks on incomplete data.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/linkedin-ads-audit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/linkedin-ads-audit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/linkedin-ads-audit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/linkedin-ads-audit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills linkedin-ads-audit
```

2. **Manually: put the files in place**
- File: `.github/skills/linkedin-ads-audit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/linkedin-ads-audit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/linkedin-ads-audit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/linkedin-ads-audit/SKILL.md

## When to use it
- compare CTR, CPC, and conversion rates against baseline benchmarks
- audit campaign structures, bidding types, and budget limits
- track account-based exposure against CRM lists from HubSpot, Pipedrive, or Upsales
- isolate weak ad creatives across live and paused campaigns

## Example prompts
- /linkedin-ads-audit
- Run /linkedin-ads-audit to check current ad spend efficiency
- Audit campaign performance with /linkedin-ads-audit

## Similar
- [seo-audit](https://affpapa.org/en/nevibecode/skills/coreyhaines31-seo-audit.md) — skill · 238500 installs
- [programmatic-seo](https://affpapa.org/en/nevibecode/skills/coreyhaines31-programmatic-seo.md) — skill · 150800 installs
- [copy-editing](https://affpapa.org/en/nevibecode/skills/coreyhaines31-copy-editing.md) — skill · 149800 installs
- [marketing-ideas](https://affpapa.org/en/nevibecode/skills/coreyhaines31-marketing-ideas.md) — skill · 147400 installs
- [sales-enablement](https://affpapa.org/en/nevibecode/skills/sales-enablement.md) — skill · 119400 installs
- [revops](https://affpapa.org/en/nevibecode/skills/revops.md) — skill · 114000 installs

From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 58 cards

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md