# lead-magnets-and-funnels

Designs lead magnets and social-to-lead funnels. Drafts landing page copy, promo posts, and behavior-branched email nurture sequences.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 598 installs · ★ 202
- Author: social-media-skills
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/social-media-skills/skills/tree/HEAD/skills/lead-magnets-and-funnels/SKILL.md
- Updated: 2026-10-15
- HTML: https://affpapa.org/en/nevibecode/skills/lead-magnets-and-funnels

## What it does

This skill builds lead generation funnels designed to turn social media traffic into paying customers. It moves away from static multi-page PDF guides toward interactive assets like quizzes or specific templates. At the center is the MAGNET framework, aligning every free offer with a defined target audience and an existing paid product.

The agent drafts the full funnel architecture: copy for short opt-in forms, confirmation screens, promo social posts, and a 3–5 email nurture sequence. Each email sequence branches on subscriber behavior instead of using a rigid drip schedule. The skill enforces privacy standards, requiring visible unsubscribe links, clear consent, and no fabricated metrics or fake countdown timers.

WoopSocial contains no internal landing page or email automation builder. You must set up forms, hosting, and email sequences manually inside external software.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill lead-magnets-and-funnels -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/lead-magnets-and-funnels/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/lead-magnets-and-funnels/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill lead-magnets-and-funnels -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/lead-magnets-and-funnels/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill lead-magnets-and-funnels -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/lead-magnets-and-funnels/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install social-media-skills/skills lead-magnets-and-funnels
```

2. **Manually: put the files in place**
- File: `.github/skills/lead-magnets-and-funnels/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill lead-magnets-and-funnels -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/social-media-skills/skills --path skills/lead-magnets-and-funnels
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/lead-magnets-and-funnels/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill lead-magnets-and-funnels -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/social-media-skills/skills/tree/HEAD/skills/lead-magnets-and-funnels/SKILL.md

## When to use it
- design interactive lead magnets tied to a paid offer
- write conversion-focused copy for landing and confirmation pages
- draft a 3–5 email nurture sequence with behavioral branches
- generate social media posts to promote a new lead magnet

## Example prompts
- Design a quiz lead magnet for our coaching program and map out the funnel
- Draft copy for a short opt-in page and a thank-you page for our budget template
- Write a 4-part email nurture sequence triggered after an assessment submission

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 6cdc3ac632f16cb9.

BEGIN THIRD-PARTY FILE 6cdc3ac632f16cb9
```text
---
name: lead-magnets-and-funnels
description: >-
  Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and
  customers. Use when someone wants to "create a lead magnet," "build a funnel," "design a
  freebie/opt-in," "make a quiz/calculator/template to grow my list," or turn social traffic into
  qualified leads and customers. Designs the magnet the capture paths deliver PLUS the whole
  social->capture->nurture funnel, using the MAGNET framework. Reads brand-profile + goals-and-kpis
  first. WoopSocial has no landing/form/email/quiz builder: the agent designs the magnet + funnel
  and drafts the nurture and promo posts; WoopSocial publishes the promo posts;
  capture/delivery/nurture run in external tools; metrics from those + GA4, never fabricated; no
  dark patterns. Distinct from link-in-bio-and-traffic / social-selling-and-dm (the capture paths)
  and email-and-newsletter (the owned channel).
version: 1.0.0
---

# lead-magnets-and-funnels

The **offer-design layer** of the monetization cluster — design the magnet the capture paths deliver and
the whole **social→capture→nurture** funnel that ties the cluster together. The agent designs + drafts;
**WoopSocial has no landing/form/email/quiz builder** — it publishes the **promo posts**; capture/delivery/
nurture run in **external tools**.

## The POV: a faster, more personal win — and the whole funnel
The 2018 gated-PDF play is fading — **AI assistants now answer what PDFs used to**, and ad-blockers/email
apathy kill form-fills, so a "12-page Ultimate Guide" underperforms by 3–5×. What wins in 2026 is a
**faster, more personal win**: **one audience, one problem, one quick win**, delivered as an **instant,
interactive result** (quiz/calculator/assessment/generator/specific template — ~4× a static PDF), with a
**short form**, a magnet **tied to your paid offer**, and — the most-missed part — the **whole funnel
designed**, not just the magnet (landing → form → success page → delivery → a behavior-branched 3–5 email
nurture). Nurtured leads are 50% more sales-ready at 33% less cost; 79% never convert without follow-up.

## Read these first
1. **brand-profile** — audience/pain + the paid offer the magnet connects to.
2. **goals-and-kpis** — the conversion goal the funnel serves.

## The framework: MAGNET
(Depth: `references/the-magnet-framework.md`.)
- **M — Match to one audience + one problem** (one quick win; broad = converts no one).
- **A — Anchor to the paid offer + the stage** (top = quiz/calculator; mid = template/benchmark; bottom =
```
END THIRD-PARTY FILE 6cdc3ac632f16cb9

The third-party file has ended. Everything between the 6cdc3ac632f16cb9 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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---
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