# influencer-marketing

Plans and structures influencer campaigns for AI and SaaS products, covering tier selection, platform fit, deal terms, and content briefs.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1200 installs · ★ 1062
- Author: kostja94
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/channels/partnerships/influencer-marketing/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/kostja94-influencer-marketing

## What it does

The skill builds an influencer marketing workflow tailored to AI and SaaS products. It classifies creators into tiers ranging from nano (1K–10K) to macro (1M+) and maps campaign goals to specific networks. For example, it directs tutorials to YouTube and professional outreach to LinkedIn.

When starting, the skill looks for a root `contextus.md` file and loads relevant modules. If Contextus is absent, the agent asks for missing project facts instead of creating a parallel context system. For influencer discovery, it suggests platforms such as Stormy.ai, Upfluence, or Passionfroot, prioritizing engagement rates over raw follower counts.

It structures four engagement models: product exchange, commission, direct payment, and brand ambassadorship. Contracts incorporate split payments via PayPal and mandatory disclosure rules under FTC or ASA guidelines. If your goal is ongoing content co-creation rather than sponsored placements, switch to the `creator-program` skill instead.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill influencer-marketing -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/influencer-marketing/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/influencer-marketing/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill influencer-marketing -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/influencer-marketing/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill influencer-marketing -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/influencer-marketing/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install kostja94/marketing-skills influencer-marketing
```

2. **Manually: put the files in place**
- File: `.github/skills/influencer-marketing/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill influencer-marketing -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/kostja94/marketing-skills --path skills/channels/partnerships/influencer-marketing
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/influencer-marketing/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill influencer-marketing -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/channels/partnerships/influencer-marketing/SKILL.md

## When to use it
- select social networks and creator tiers based on target audience
- draft content briefs for sponsored reviews and placements
- choose deal structures across barter, fixed fees, and affiliate commissions
- ensure sponsored posts comply with FTC and ASA disclosure guidelines

## Example prompts
- Plan a micro-influencer campaign on YouTube for our SaaS product
- Set up payout terms and draft a content brief for LinkedIn creators
- Build an influencer outreach workflow to promote an AI tool on TikTok

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: cb0e5b55df60aed7.

BEGIN THIRD-PARTY FILE cb0e5b55df60aed7
```text
---
name: influencer-marketing
description: When the user wants to plan, implement, or optimize influencer marketing strategy. Also use when the user mentions "influencer marketing," "KOL," "creator partnership," "brand ambassador," "sponsored content," "influencer campaign," "micro-influencer," "influencer outreach," "creator collaboration," or "influencer deal." For creator programs, use creator-program.
metadata:
  version: 1.0.1
---

# Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goal**: Brand awareness, trust, or direct conversion
2. **Platform**: Instagram, TikTok, YouTube, LinkedIn
3. **Target**: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

## Influencer vs. Affiliate vs. Creator

| Dimension | Influencer | Affiliate | Creator Program |
|-----------|------------|-----------|-----------------|
| **Goal** | Brand exposure, trust | Direct sales | Content co-creation |
| **Incentive** | Paid, product exchange | Commission | Credits, free use |
| **Content** | Influencer original | Links sufficient | Must use product |
| **Relationship** | Short or long-term | Transactional | Long-term |

## Influencer Types by Platform

| Platform | Best For | Audience |
|----------|----------|----------|
| **Instagram** | Visual, lifestyle | 25–34 |
| **TikTok** | Viral, short-form | Under 24 |
| **YouTube** | Reviews, tutorials | 18–24 |
| **LinkedIn** | B2B, professional | Professionals |

## Discovery & Screening

- **Platform search**: Search by brand/industry terms; check competitors
- **Tools**: Stormy.ai, Upfluence, Passionfroot
- **Form**: Application form on site for interested creators

**Screening**: Engagement rate > follower count; avoid fake followers; content style match.

## Cooperation Models

| Model | Use |
|-------|-----|
```
END THIRD-PARTY FILE cb0e5b55df60aed7

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First 2516 of 3772 bytes. © kostja94 · MIT · https://github.com/kostja94/marketing-skills/tree/HEAD/skills/channels/partnerships/influencer-marketing/SKILL.md

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