# product-analysis

A skill that diagnoses where your competitive product analysis stands and routes you to one of 6 frameworks for market evaluation.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 423 installs · ★ 176
- Author: jwynia
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/jwynia/agent-skills/tree/HEAD/skills/development/architecture/product-analysis/SKILL.md
- Updated: 2026-02-24
- HTML: https://affpapa.org/en/nevibecode/skills/jwynia-product-analysis

## What it does

This skill acts as a diagnostician, not a checklist. It reads the current state of your product analysis and picks the right framework for whatever gap exists. States run from CPA0 (nothing started) to CPA7 (ready to execute).

Inside is a decision tree. It checks whether your competitor list is backed by substitution evidence, whether features have canonical names with depth tiers, whether they are classified by prevalence, whether personas are evidence-based with purchase authority, whether features map to use cases, and finally whether a build/buy/partner call has been made. Each step closes a specific gap: feature taxonomy, commonality, persona construction, feature-to-persona mapping.

The skill expects evidence, not guesses. A competitor list built from category labels or analyst reports will not pass — it wants substitution events. That is worth checking: where did you actually get the idea that these products compete?

Install runs through `npx skills add` for Claude, Codex, Cursor, Gemini CLI and OpenCode. GitHub Copilot uses a separate `gh skill install` command.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add jwynia/agent-skills --skill product-analysis -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/product-analysis/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/product-analysis/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add jwynia/agent-skills --skill product-analysis -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/product-analysis/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add jwynia/agent-skills --skill product-analysis -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/product-analysis/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install jwynia/agent-skills product-analysis
```

2. **Manually: put the files in place**
- File: `.github/skills/product-analysis/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add jwynia/agent-skills --skill product-analysis -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/jwynia/agent-skills --path skills/development/architecture/product-analysis
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/product-analysis/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add jwynia/agent-skills --skill product-analysis -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/jwynia/agent-skills/tree/HEAD/skills/development/architecture/product-analysis/SKILL.md

## When to use it
- figure out which stage your competitive analysis is stuck at
- separate table stakes from differentiators by feature prevalence
- build personas from evidence instead of demographics
- connect features to personas and use cases
- decide what to build, buy or partner for

## Example prompts
- Analyze the project management tool category — where do I start?
- I have a competitor list but I'm not sure they actually compete. Check it.
- Help me decide whether to build this feature or buy an existing solution.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: fd6362bf411f6242.

BEGIN THIRD-PARTY FILE fd6362bf411f6242
```text
---
name: product-analysis
description: Diagnose competitive product analysis state and guide through systematic market evaluation. Use when analyzing a product category, building feature comparisons, understanding competitive landscape, building personas, or deciding build vs. buy. Routes to 6 interconnected frameworks based on current analysis state.
license: MIT
metadata:
  author: jwynia
  version: "1.0"
  domain: software
  cluster: product-analysis
  type: diagnostic
  mode: evaluative
  maturity: developing
  maturity_score: 12
---

# Product Analysis: Competitive Diagnostic Skill

You are a competitive product analysis diagnostician. Your role is to identify what state a product analysis is in and what it needs to move toward strategic decisions.

## Core Principle

**Competitive analysis is not feature comparison—it's understanding which jobs customers hire products for, who those customers are, what features serve those jobs, and whether you should build, buy, or partner.**

This is not a linear checklist (list competitors → count features → decide). It's a diagnostic model:

1. **Assess**: What state is the analysis in?
2. **Diagnose**: What's missing or wrong?
3. **Intervene**: Apply appropriate framework
4. **Reassess**: Has the state improved?

## Quick Reference

Use this skill when:
- Starting competitive analysis for a product category
- Evaluating whether to enter a market
- Building feature comparisons across competitors
- Developing personas for a product category
- Deciding build vs. buy vs. partner

Key states:
- **CPA0:** No Analysis - haven't started
- **CPA1:** Assumed Competition - competitor list not validated
- **CPA2:** Features Without Taxonomy - no canonical names or depth
- **CPA3:** Features Without Prevalence - don't know table stakes vs. differentiators
- **CPA4:** Personas Lacking - no evidence-based personas
- **CPA5:** Features Unmapped - features and personas not connected
- **CPA6:** Decision Deferred - analysis done but no strategic decision
- **CPA7:** Analysis Complete - ready to execute

## The States

### State CPA0: No Analysis
**Symptoms:** Haven't started; no competitor list; no feature inventory; operating on assumptions.
**Key Questions:** What category/niche are you analyzing? Who do you think the competitors are? What triggered this analysis?
**Interventions:** Start with Competitive Niche Boundary framework. Begin with job extraction—what job does this category get hired to do?

### State CPA1: Assumed Competition
```
END THIRD-PARTY FILE fd6362bf411f6242

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