# instagram-marketing

Creates and audits Instagram captions, carousels, hashtags and content plans. It can publish approved posts through the Publora API when media and account access are ready.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 826 installs · ★ 618
- Author: sergebulaev
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/sergebulaev/instagram-skills/tree/HEAD/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/instagram-marketing

## What it does

This bundle contains 9 focused skills for Instagram work. They draft captions with a hook in the first 125 characters, map carousels slide by slide, extract hooks from Reels, size hashtags at 3-5, review copy for AI tells, adapt existing material and inspect profile or hashtag data.

Action-oriented skills parse the input, show a draft, wait for approval, then publish. Instagram links are handled by `lib/url_parser.py`; `lib/publora_client.publish_media_post(...)` runs the Publora API draft, upload and scheduling flow.

Publishing needs local image or video files, a Publora API key, and an Instagram Business or Creator account. Personal accounts cannot publish through the API, so account type is a real setup check. A carousel accepts images or videos, never a mix.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add sergebulaev/instagram-skills --skill instagram-marketing -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/instagram-marketing/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/instagram-marketing/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add sergebulaev/instagram-skills --skill instagram-marketing -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/instagram-marketing/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add sergebulaev/instagram-skills --skill instagram-marketing -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/instagram-marketing/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install sergebulaev/instagram-skills instagram-marketing
```

2. **Manually: put the files in place**
- File: `.github/skills/instagram-marketing/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add sergebulaev/instagram-skills --skill instagram-marketing -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/sergebulaev/instagram-skills
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/instagram-marketing/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add sergebulaev/instagram-skills --skill instagram-marketing -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/sergebulaev/instagram-skills/tree/HEAD/SKILL.md

## When to use it
- draft an Instagram caption with an opening hook
- map a carousel from hook slide to payoff
- choose 3-5 appropriately sized hashtags
- audit caption copy for AI-style wording
- schedule a media post through the Publora API

## Example prompts
- Use `ig-caption-writer` to draft a caption with a hook for this post.
- Run `ig-carousel-planner` and outline this carousel slide by slide.
- Apply `ig-humanizer --mode audit` to this caption before publishing.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: f4914a1c666f9901.

BEGIN THIRD-PARTY FILE f4914a1c666f9901
````text
---
name: instagram-marketing
description: "Plan, draft, audit, and publish content for Instagram. Use when the user wants to write a caption with a first-125-char hook, plan a slide-by-slide carousel, reverse-engineer the hook from a viral Reel or carousel, size hashtags the 2026 way, remove AI tells from a caption, or plan a week of Reels and carousels. Instagram requires media on every post, so the skills write the caption and the user supplies the image or video; posts publish via the Publora API draft, upload, schedule flow."
---

# Instagram Marketing Skills

A bundle of 9 focused skills for Instagram content ops in 2026. Each skill is
single-purpose, follows the draft then approval then publish pattern, and uses
the [Publora API](https://publora.com) for the media-required publish flow.

## When to use this bundle

- **Writing a caption** (hook in the first 125 chars, body, CTA) -> use `ig-caption-writer`
- **Planning a carousel** slide by slide (hook slide to payoff slide) -> use `ig-carousel-planner`
- **Reverse-engineering the hook** from a viral Reel or carousel -> use `ig-hook-extractor`
- **Sizing hashtags** (the 3-5 niche/mid/broad reality, not 30) -> use `ig-hashtag-strategist`
- **Removing AI tells from a caption, or auditing it before posting** -> use `ig-humanizer` (rewrite plus `--mode audit`, which folds in the post-audit sub-tool)
- **Planning a week** of Reels, carousels, and stories -> use `ig-content-planner`
- **Adapting cross-platform content** (a LinkedIn post, blog, YouTube script, or X thread) into a native Instagram carousel or caption -> use `ig-repurposer`
- **Auditing and rewriting the profile** (photo, NAME field, bio, link, highlights, first-9 grid, pinned posts) -> use `ig-profile-optimizer`
- **Reading your niche and profile stats from real data** (scan a hashtag for what is working, pull follower/post stats for you or a competitor) -> use `ig-audience-insights`

## Core pattern

Every action-taking skill follows three steps:

1. **Parse the input.** If the user gives an Instagram URL, the skill uses
   `lib/url_parser.py` to extract the username and shortcode.
2. **Draft the content.** The skill applies 2026 research (Instagram hook
   formulas, hashtag sizing, timing, voice rules, ranking heuristics) and shows
   the draft to the user.
3. **Wait for approval, then publish with media.** Instagram needs an image or
   video on every post. The user supplies the media; on approval the skill runs
   the Publora draft then upload then schedule flow.

## Media is required (read this first)

Instagram rejects text-only posts. The writer skills produce the caption, hook,
hashtags, and slide or shot plan. The USER supplies the image or video file. The
publish path is always:

```
1. create a draft (no scheduledTime)  -> postGroupId
2. upload each media file to S3        (2-10 files for a carousel, in order)
````
END THIRD-PARTY FILE f4914a1c666f9901

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