# ig-audit

Audits past Instagram posts and reels to identify winning patterns, retention drops, and formats to stop producing based on account analytics.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 485 installs · ★ 2966
- Author: Jakeschincariol
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/Jakeschincariol/instagram-agent-skill/tree/HEAD/skills/ig-audit/SKILL.md
- Updated: 2026-09-13
- HTML: https://affpapa.org/en/nevibecode/skills/ig-audit

## What it does

The skill evaluates performance using outlier multiples against your median views and sends per reach, rather than raw view tallies. You can provide raw metrics, interaction numbers, 3-second hold rates, or retention screenshots. If present, it inspects `~/.claude/instagram/log.md` to map posts to specific hook formulas.

It compares your top five and bottom five posts side by side, evaluating 3-second retention, formats, length tiers, and themes. Posting day and time are checked last because they rarely drive the divergence. Findings can then be passed straight to `/ig-plan` or `/ig-viral` for subsequent scripting.

Reliable pattern recognition requires roughly 30 posts; analyzing only 6 will not yield trustworthy patterns. The skill also enforces a hard boundary: high non-follower reach with low follow conversion points to a profile issue rather than a bad reel, sending you to `/ig-profile`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add Jakeschincariol/instagram-agent-skill --skill ig-audit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ig-audit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ig-audit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add Jakeschincariol/instagram-agent-skill --skill ig-audit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ig-audit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add Jakeschincariol/instagram-agent-skill --skill ig-audit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ig-audit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install Jakeschincariol/instagram-agent-skill ig-audit
```

2. **Manually: put the files in place**
- File: `.github/skills/ig-audit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add Jakeschincariol/instagram-agent-skill --skill ig-audit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/Jakeschincariol/instagram-agent-skill --path skills/ig-audit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ig-audit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add Jakeschincariol/instagram-agent-skill --skill ig-audit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/Jakeschincariol/instagram-agent-skill/tree/HEAD/skills/ig-audit/SKILL.md

## When to use it
- audit recent Instagram reels using retention and interaction metrics
- separate hook failures from bio and profile conversion issues
- calculate outlier multiples against account median views
- identify which hook formulas from `ig-reel/hooks.json` drive shares

## Example prompts
- Run an audit on my last 30 reels using these insights
- Why did this reel flop? Here is my retention graph and reach breakdown
- Check my post metrics and tell me which content formats to stop making

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 773b6da01e456987.

BEGIN THIRD-PARTY FILE 773b6da01e456987
```text
---
name: ig-audit
description: >-
  Post-mortem on what the user has already posted - which reels actually
  worked, why, and what to stop making. Use when the user pastes their
  Instagram insights or past posts and asks "what's working", "why did this
  flop", "read my analytics", "audit my content", or wants to know what to do
  more of.
---

# ig-audit

The only honest source of what works for an account is that account. Every
rule in every Instagram guide, including the ones in this pack, is a prior.
The user's own last 30 posts are the evidence.

## Input

Ask for whichever the user has:

- Insights per post: views, reach, interactions, watch time, saves, shares,
  follows, and the non-follower share of reach. Screenshots are fine.
- Or the retention graph for their best and worst recent reels. This one
  screenshot is worth more than the rest combined.
- Or just the posts and their view counts, which is enough for a first pass.

Also read `~/.claude/instagram/log.md` if it exists, since it records which
hook formula each post used.

## What to actually measure

Raw views is the least useful number on the page, because it is mostly a
function of how many people already follow the account. Compute these instead
and show the working:

| metric | how | what it tells you |
| --- | --- | --- |
| **Outlier multiple** | views / the account's own median views | whether this was a real hit or a normal day |
| **Non-follower reach** | % of reach from people who do not follow | whether it travelled at all |
| **Hold at 3s** | viewers still there at 3s / viewers who started | whether the hook worked. This is the hook's grade. |
| **Average watch time** | straight from insights | whether the middle worked |
| **Sends per reach** | shares / reach | the strongest single signal you can earn. A send is a person putting their name on it. |
| **Follows per reach** | follows / reach | whether the profile converted the attention |

Rank by outlier multiple and sends per reach, not views. A reel with 4,000
views and 90 sends beat the one with 60,000 views and 11.

## Then find the pattern

With the top five and bottom five side by side, look for what separates them,
and be willing to conclude something the user will not like:

- **Hold at 3 seconds.** If the top and bottom differ here, it is the hook and
  nothing else, and everything downstream is a distraction.
- **Hook formula.** Which ids from `ig-reel/hooks.json` are in the top five?
- **Format.** Reel, carousel, single image.
- **Length.** Group into under 15s, 15 to 30s, 30 to 60s, over 60s.
- **Theme.**
- **Whether the user replied to comments in the first hour.**
- **Day and time.** Check this **last** and only if the others show nothing.
  It is almost never the cause and it is where people want it to be.
```
END THIRD-PARTY FILE 773b6da01e456987

The third-party file has ended. Everything between the 773b6da01e456987 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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