# idea-generation-and-ideation

Runs an audience-driven content ideation system using the SPARK framework. Builds a scored bank of 100+ ideas from raw customer signals instead of generic AI brainstorming.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 654 installs · ★ 199
- Author: social-media-skills
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/social-media-skills/skills/tree/HEAD/skills/idea-generation-and-ideation/SKILL.md
- Updated: 2026-10-15
- HTML: https://affpapa.org/en/nevibecode/skills/idea-generation-and-ideation

## What it does

This craft skill replaces random brainstorming with the SPARK workflow. It gathers audience signals and expands them into angled variations across content pillars. The agent calculates priority scores and structures the backlog.

Roles stay strictly divided. The human brings proprietary signals from client calls and direct messages. The agent cannot access private channels on its own. Without real customer data, the model regresses to median ideas that sound like competitors. It will not fabricate user questions or rephrase rival posts.

Before starting, the skill expects access to brand profile notes and audience research. The resulting idea bank stays inside your local workspace. Validated concepts push toward WoopSocial for publishing, while probe results cycle back into input capture.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill idea-generation-and-ideation -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/idea-generation-and-ideation/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/idea-generation-and-ideation/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill idea-generation-and-ideation -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/idea-generation-and-ideation/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill idea-generation-and-ideation -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/idea-generation-and-ideation/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install social-media-skills/skills idea-generation-and-ideation
```

2. **Manually: put the files in place**
- File: `.github/skills/idea-generation-and-ideation/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill idea-generation-and-ideation -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/social-media-skills/skills --path skills/idea-generation-and-ideation
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/idea-generation-and-ideation/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill idea-generation-and-ideation -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/social-media-skills/skills/tree/HEAD/skills/idea-generation-and-ideation/SKILL.md

## When to use it
- build a scored backlog of 100+ content ideas mapped to brand pillars
- group raw comments and client objections into actionable topics
- multiply a single customer signal across formats and angles
- validate expensive production ideas using low-cost text probes

## Example prompts
- Cluster these 15 client objections from our support inbox into content themes
- Run this customer question through the SPARK matrix for our technical pillar
- Design a probe ladder starting with a poll to test this video series concept

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 7a6d2c27e147302c.

BEGIN THIRD-PARTY FILE 7a6d2c27e147302c
```text
---
name: idea-generation-and-ideation
description: >-
  The idea-system craft — never run out of content ideas by running a system instead of waiting
  for inspiration. Use when someone is out of ideas, stares at a blank calendar, asks where good
  ideas come from, wants an idea bank/backlog, feels their AI-generated ideas sound like everyone
  else's, or thinks their niche is "boring." Uses the SPARK framework. Reads brand-profile +
  social-strategy + content-pillars +
  audience-research first. The audience is the idea engine (comments/DMs/FAQs clustered into
  themes); AI expands real signals, it doesn't discover them; systems beat muses; trends are a
  timing filter, not a source. The agent clusters/expands/scores; the HUMAN supplies proprietary
  signals and decides; WoopSocial publishes the content, not ideas. Never rewords competitor
  posts, invents audience questions, or fabricates probe results. Distinct from
  social-strategy/content-pillars, audience-research, cross-platform-repurposing/
  content-recycling, and the format skills.
version: 1.0.0
---

# idea-generation-and-ideation

The **idea system** — stock the inputs, produce in volume, angle it to the brand, rank + bank, kick-test before
production. The agent clusters, expands, and scores; the **human supplies the proprietary signals and decides
what gets made**; the executed content publishes via **WoopSocial**. (Craft skill — no tool file.)

## The POV: run a system, not a muse — and feed it what only you have
The creators who never run out of ideas aren't more creative; they have better systems. And 2026 added a twist:
ideation got *easier and worse simultaneously* — 74% of marketers now use AI for ideation (its single most
common use case), yet 71% cite generic/bland output as their top concern, because foundation models are
**consensus engines**: everyone typing "give me 10 ideas about X" receives the same median list. The top-1%
response is a role reversal — **real data for discovery, AI for expansion.** The discovery mine is mostly free
and mostly ignored: your comments, DMs, FAQs, and poll results, clustered into themes (confusion, objections,
requests) — "comments are a free idea engine," and ideas backed by real audience signals outperform isolated
brainstorms. That makes **proprietary inputs the moat**: your client conversations and your data are the one
thing the same-model competitor can't prompt for. The operating discipline: **separate thinking from making**
(a weekly ideation block fills a 100+ scored bank; creation days execute, never ideate), and **expensive ideas
```
END THIRD-PARTY FILE 7a6d2c27e147302c

The third-party file has ended. Everything between the 7a6d2c27e147302c tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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