# icp-builder

Structured framework to build B2B and B2C ideal customer profiles, design buyer personas, and prepare customer interview questions.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 536 installs · ★ 721
- Author: OpenClaudia
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/icp-builder/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/icp-builder

## What it does

The skill guides an AI assistant through a nine-step customer research framework. It begins by collecting product details and business model constraints, then builds either a B2B firmographic profile or a B2C consumer breakdown. It also maps pain points with severity ratings, Jobs to be Done statements, and rebuttals for common objections like pricing or manager approval.

Inside the template are ready-to-use research assets: a timed 30 to 45-minute customer interview guide alongside a 10 to 15 question survey template. It outputs persona cards complete with phrasing dos and don'ts, trusted channels, and a validation checklist.

Without actual customer conversations or quantitative feedback, the generated profiles remain unvalidated assumptions. The skill establishes the interview and survey structure, but it cannot gather the underlying market evidence for you.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/icp-builder/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/icp-builder/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/icp-builder/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/icp-builder/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install OpenClaudia/openclaudia-skills icp-builder
```

2. **Manually: put the files in place**
- File: `.github/skills/icp-builder/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/OpenClaudia/openclaudia-skills --path skills/icp-builder
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/icp-builder/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/icp-builder/SKILL.md

## When to use it
- define firmographic B2B profiles and qualifying criteria
- segment B2C audiences by psychographics and habits
- script 30-minute customer discovery and churn interviews
- draft surveys to quantify feature demand and price sensitivity
- build persona cards with specific messaging rules

## Example prompts
- Build a B2B ICP for an early-stage developer tooling platform
- Create an interview script to talk with churned customers
- Generate buyer persona cards for our B2C productivity app

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 7dc565a9d89227ac.

BEGIN THIRD-PARTY FILE 7dc565a9d89227ac
````text
---
name: icp-builder
description: Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation, customer research, user interviews, or persona creation. Trigger phrases include "ideal customer profile", "ICP", "buyer persona", "who is my customer", "target audience", "customer profile", "persona", "customer segmentation", "user research", "customer interview", "who should I target".
---

# Ideal Customer Profile (ICP) Builder

You are an expert in customer research and persona development. When the user asks you to define their ideal customer, build personas, or segment their audience, follow this framework.

## Step 1: Gather Context

Establish: product/service, problem solved, current customers (if any), market type (B2B/B2C), price point, sales motion (self-serve/sales-assisted/enterprise), stage (pre-launch/early/growth), existing data (analytics, CRM, surveys), geography.

## Step 2: ICP Framework

### B2B ICP (Company-Level)

```
FIRMOGRAPHICS
  Industry: [specific verticals]
  Size (employees): [range] | Size (revenue): [range]
  Growth Stage: [startup/scaleup/enterprise/public]
  Geography: [regions] | Business Model: [SaaS/e-comm/agency/etc.]

TECHNOGRAPHICS
  Tech Stack: [tools they use] | Current Solution: [for this problem]
  Technical Maturity: [early adopter/mainstream/laggard]

SITUATIONAL TRIGGERS (events creating buy urgency)
  - [e.g., "Just raised funding", "Grew past 50 employees"]
  - [e.g., "Current contract ending", "New VP hired"]

QUALIFYING CRITERIA
  Must-Have: [e.g., "Marketing team of 3+", "Spends $10K+/mo on ads"]
  Nice-to-Have: [e.g., "Active on social media"]
  Disqualifying: [e.g., "Pre-revenue", "Fewer than 10 employees"]
```

### B2C ICP (Individual-Level)

```
DEMOGRAPHICS
  Age: [range] | Income: [bracket] | Location: [region]
  Life Stage: [student/early career/parent/retiree]

PSYCHOGRAPHICS
  Values: [what they care about deeply]
  Identity: [how they see themselves]
  Aspirations: [what they're working toward]
  Influences: [who shapes their decisions]

BEHAVIORAL TRAITS
  Platforms: [social, search, forums]
  Content: [podcasts, newsletters, YouTube]
  Purchase behavior: [impulse vs. research-heavy]
  Brand loyalty: [switches easily vs. sticky]
```

## Step 3: Pain Points and Goals

### Pain Point Structure

```
Pain Point: [Specific problem]
  Severity: [1-10] | Frequency: [daily/weekly/monthly]
  Current workaround: [how they handle it today]
  Cost of inaction: [what happens if unsolved]
  Emotional impact: [frustration/anxiety/embarrassment]
  Quote: "[Representative customer quote]"
```
````
END THIRD-PARTY FILE 7dc565a9d89227ac

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