# homepage-audit

Runs conversion audits on homepages or landing pages, calculates section scores, and suggests revised headlines.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 449
- Author: BrianRWagner
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/HEAD/homepage-audit/SKILL.md
- Updated: 2026-03-19
- HTML: https://affpapa.org/en/nevibecode/skills/homepage-audit

## What it does

The skill reviews marketing pages across six areas: above-the-fold content, value proposition, proof, clarity, calls to action, and risk reversal. It adjusts scoring criteria depending on whether the business sells software, runs client services, or operates an online store. Three inspection levels are available: a fast five-second evaluation (`quick`), a section-by-section breakdown (`standard`), and an expanded review with split-test hypotheses (`deep`).

Results arrive with a weighted numerical score, rewritten headlines, and a matrix ranking each fix by effort and expected return. The skill stops immediately if you do not supply an active URL, a screenshot of the top section, or pasted hero copy.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/homepage-audit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/homepage-audit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/homepage-audit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/homepage-audit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install BrianRWagner/ai-marketing-claude-code-skills homepage-audit
```

2. **Manually: put the files in place**
- File: `.github/skills/homepage-audit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills --path homepage-audit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/homepage-audit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/HEAD/homepage-audit/SKILL.md

## When to use it
- find conversion bottlenecks on a landing page hero section
- rewrite weak headlines to focus on customer outcomes
- prioritize page improvements using an impact versus effort matrix
- generate split-testing ideas for marketing copy

## Example prompts
- Audit my landing page in standard mode using this above-the-fold screenshot.
- Run a quick scan on our service homepage copy and list the top three fixes.
- Perform a deep conversion review for my SaaS page with headline rewrites and test hypotheses.

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From the same set: [brianrwagner/ai-marketing-claude-code-skills](https://affpapa.org/en/nevibecode/by/brianrwagner/ai-marketing-claude-code-skills.md) — 23 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md