# gtm-metrics

Sets up pipeline measurement and AI compute cost analysis for revenue teams. Useful when designing dashboards or preparing weekly business reviews.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 84
- Author: chadboyda
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/chadboyda/agent-gtm-skills/tree/HEAD/skills/gtm-metrics/SKILL.md
- Updated: 2026-02-13
- HTML: https://affpapa.org/en/nevibecode/skills/gtm-metrics

## What it does

This skill configures the agent to evaluate revenue funnels and capital efficiency. Standard SaaS metrics often overlook compute overhead. The skill factors inference expenses directly into gross margin calculations, tracking metrics like ROAI and unit economics per consumption unit.

The guidance adapts across three sales motions: product-led, sales-led, and AI agent outbound. It maps funnel stages and CAC payback timelines. Stage-based benchmarks help compare net revenue retention across ARR bands ranging from early-stage to over 100 million dollars.

Define pricing mechanics and CRM tools beforehand. Without explicit infrastructure expenses, the agent cannot calculate accurate unit economics.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add chadboyda/agent-gtm-skills --skill gtm-metrics -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/gtm-metrics/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/gtm-metrics/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add chadboyda/agent-gtm-skills --skill gtm-metrics -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/gtm-metrics/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add chadboyda/agent-gtm-skills --skill gtm-metrics -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/gtm-metrics/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install chadboyda/agent-gtm-skills gtm-metrics
```

2. **Manually: put the files in place**
- File: `.github/skills/gtm-metrics/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add chadboyda/agent-gtm-skills --skill gtm-metrics -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/chadboyda/agent-gtm-skills --path skills/gtm-metrics
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/gtm-metrics/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add chadboyda/agent-gtm-skills --skill gtm-metrics -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/chadboyda/agent-gtm-skills/tree/HEAD/skills/gtm-metrics/SKILL.md

## When to use it
- calculate gross margins adjusted for AI inference and compute costs
- design metrics dashboards for PLG, sales-led, or agent-led motions
- benchmark NRR and GRR targets against ARR cohorts
- measure pipeline velocity and customer acquisition payback periods

## Example prompts
- Build a weekly GTM review dashboard for a usage-based AI product
- Calculate our Magic Number and CAC payback from quarterly sales figures
- Compare our retention figures against industry benchmarks for our ARR band

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From the same set: [chadboyda/agent-gtm-skills](https://affpapa.org/en/nevibecode/by/chadboyda/agent-gtm-skills.md) — 18 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md