# gtm-copywriter

Writes go-to-market copy, sales sequences, and social media posts using frameworks like AIDA and PAS.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 328 installs · ★ 52
- Author: ncklrs
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/ncklrs/startup-os-skills/tree/HEAD/skills/gtm-copywriter/SKILL.md
- Updated: 2026-02-26
- HTML: https://affpapa.org/en/nevibecode/skills/gtm-copywriter

## What it does

The skill configures an agent to produce go-to-market text for product releases and outbound campaigns. It draws guidance from the `rules/` folder, which organizes instructions into tone guidelines, email sequences, and articles. Copy generation relies on persuasion structures such as PAS for outreach or BAB for customer transformations.

Tone presets span from formal corporate language down to casual personal writing. Each format targets a clear metric. Outbound messages aim for direct replies, whereas launch posts focus on signups. Reusing an identical tone across LinkedIn and Twitter undermines response rates, so matching the voice to the channel is required.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill gtm-copywriter -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/gtm-copywriter/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/gtm-copywriter/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill gtm-copywriter -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/gtm-copywriter/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill gtm-copywriter -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/gtm-copywriter/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install ncklrs/startup-os-skills gtm-copywriter
```

2. **Manually: put the files in place**
- File: `.github/skills/gtm-copywriter/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill gtm-copywriter -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/ncklrs/startup-os-skills --path skills/gtm-copywriter
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/gtm-copywriter/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add ncklrs/startup-os-skills --skill gtm-copywriter -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/ncklrs/startup-os-skills/tree/HEAD/skills/gtm-copywriter/SKILL.md

## When to use it
- draft an outbound sales email using the PAS structure
- prepare an email sequence for product onboarding
- write a product release announcement for social media
- structure a customer case study with the BAB model

## Example prompts
- "Draft a cold outreach email for enterprise buyers using the PAS framework to drive replies."
- "Write a product launch post for LinkedIn using a professional personal voice."
- "Create a customer story outline following the BAB transformation model."

## Similar
- [seo-audit](https://affpapa.org/en/nevibecode/skills/coreyhaines31-seo-audit.md) — skill · 238500 installs
- [programmatic-seo](https://affpapa.org/en/nevibecode/skills/coreyhaines31-programmatic-seo.md) — skill · 150800 installs
- [copy-editing](https://affpapa.org/en/nevibecode/skills/coreyhaines31-copy-editing.md) — skill · 149800 installs
- [marketing-ideas](https://affpapa.org/en/nevibecode/skills/coreyhaines31-marketing-ideas.md) — skill · 147400 installs
- [sales-enablement](https://affpapa.org/en/nevibecode/skills/sales-enablement.md) — skill · 119400 installs
- [revops](https://affpapa.org/en/nevibecode/skills/revops.md) — skill · 114000 installs

From the same set: [ncklrs/startup-os-skills](https://affpapa.org/en/nevibecode/by/ncklrs/startup-os-skills.md) — 11 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md