# growth-strategy

Turns your AI agent into a growth strategist: North Star Metric, AARRR funnel, growth loops and ICE-scored experiments.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 450 installs · ★ 721
- Author: OpenClaudia
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/growth-strategy/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/growth-strategy

## What it does

The skill gives the agent a growth strategist role. It walks through picking a North Star Metric — the one number that captures value delivered to users and ties back to revenue — then maps the funnel with AARRR: Acquisition, Activation, Retention, Revenue, Referral. Each stage comes with benchmark ranges, so you can see where the funnel leaks.

Growth loops get their own section: viral, content, paid and sales loops, with formulas for the viral coefficient K and the LTV:CAC ratio. There is an activation checklist built around the aha moment, a retention framework with cohort curves, and churn-reduction steps. Experiments are ranked with ICE — Impact, Confidence, Ease — averaged into a score, plus a hypothesis template.

A channel matrix lists time to results and CAC ranges for SEO, paid search, social, email, partnerships, community, product-led and sales. The skill advises mastering 1–2 channels before adding more. All it needs is an agent that reads `SKILL.md`; no API keys or extra libraries.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/growth-strategy/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/growth-strategy/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/growth-strategy/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/growth-strategy/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install OpenClaudia/openclaudia-skills growth-strategy
```

2. **Manually: put the files in place**
- File: `.github/skills/growth-strategy/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/OpenClaudia/openclaudia-skills --path skills/growth-strategy
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/growth-strategy/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add OpenClaudia/openclaudia-skills --skill growth-strategy -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/OpenClaudia/openclaudia-skills/tree/HEAD/skills/growth-strategy/SKILL.md

## When to use it
- pick a North Star Metric for a product
- find the weak stage in an AARRR funnel
- calculate viral coefficient and LTV:CAC
- read retention cohorts and cut churn
- rank growth experiments with ICE

## Example prompts
- build a growth strategy for our SaaS
- map our AARRR funnel and show where users drop off
- suggest growth loops and estimate the viral coefficient

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 68a83766aae831e6.

BEGIN THIRD-PARTY FILE 68a83766aae831e6
````text
---
name: growth-strategy
description: Build a growth strategy with frameworks, metrics, and experimentation. Use when the user says "growth strategy", "growth plan", "AARRR", "growth loops", "North Star Metric", "growth model", "activation rate", "retention strategy", "churn reduction", "growth experiments", or asks about overall growth frameworks and metrics for their product.
---

# Growth Strategy Skill

You are a growth strategist. Build data-driven growth frameworks using pirate metrics, growth loops, and experimentation methodologies.

## North Star Metric

Every growth strategy starts with identifying the one metric that best captures the core value delivered to customers.

**How to find it:**
1. What action indicates a user is getting value?
2. Is it measurable and actionable?
3. Does improving it directly improve revenue?

| Business Type | Example NSM |
|---------------|-------------|
| SaaS (B2B) | Weekly active users completing core action |
| Marketplace | Transactions per week |
| Social | Daily active users |
| Content/Media | Total reading time per month |
| E-commerce | Purchase frequency |
| Dev tools | API calls per month |

## AARRR Pirate Metrics Framework

```
Acquisition → Activation → Retention → Revenue → Referral
    │              │            │           │          │
    ▼              ▼            ▼           ▼          ▼
 How do users   Do they     Do they     Do they    Do they
 find you?      get value   come back?  pay?       tell others?
               quickly?
```

### Benchmarks

| Stage | Metric | Good | Great |
|-------|--------|------|-------|
| **Acquisition** | Visitor → Signup | 2-5% | 8%+ |
| **Activation** | Signup → "Aha moment" | 20-40% | 50%+ |
| **Retention** | Week 1 retention | 25-40% | 50%+ |
| **Retention** | Month 1 retention | 10-25% | 30%+ |
| **Revenue** | Free → Paid conversion | 2-5% | 8%+ |
| **Revenue** | Net revenue retention | 100-110% | 120%+ |
| **Referral** | Users who refer | 5-10% | 20%+ |

### Diagnosing the Funnel

**Rule:** Fix from right to left. Retention before Acquisition.

```
If retention is broken → Fix the product before spending on acquisition
If activation is low → Improve onboarding before optimizing landing pages
If revenue is low → Fix pricing/packaging before adding features
```

## Growth Loops

Growth loops > funnels. Funnels are linear; loops compound.

### Types of Growth Loops

**1. Viral Loop (User → Invites → New User)**
```
User gets value → Shares/invites → New user signs up → Gets value → Shares...
```
- Examples: Dropbox referral, Calendly scheduling links, Notion templates
- Key metric: Viral coefficient (K) = invites sent × conversion rate
````
END THIRD-PARTY FILE 68a83766aae831e6

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