# google-ads-strategy

Guides Google Search campaign planning, keyword research, ad copywriting, and negative keyword lists for B2B SaaS and software products.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 503 installs · ★ 33
- Author: adkit
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/adkit/ads-skills/tree/HEAD/skills/google-ads-strategy/SKILL.md
- Updated: 2026-08-03
- HTML: https://affpapa.org/en/nevibecode/skills/google-ads-strategy

## What it does

The skill steers your agent through structuring and optimizing Google Search Ads. It begins by scanning your repository for `ad-process.md` and `ad-brief.md`. Context comes first. If no brief is present, the model asks about your offer, target audience, budget, and target CPA or ROAS before giving advice.

Workflows are split into sequential guides covering query discovery from customer speech, campaign hierarchy, responsive search ad copy, and search term audits. One ad group serves one story. It maps directly to a matching landing page to maintain message alignment.

Display and social ads are excluded. The instructions do not cover Meta Ads, LinkedIn Ads, TikTok Ads, or Google Display placements. For applying changes, the agent either guides you through the Google Ads web console or triggers automated actions via AdKit CLI when installed.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add adkit/ads-skills --skill google-ads-strategy -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/google-ads-strategy/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/google-ads-strategy/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add adkit/ads-skills --skill google-ads-strategy -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/google-ads-strategy/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add adkit/ads-skills --skill google-ads-strategy -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/google-ads-strategy/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install adkit/ads-skills google-ads-strategy
```

2. **Manually: put the files in place**
- File: `.github/skills/google-ads-strategy/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add adkit/ads-skills --skill google-ads-strategy -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/adkit/ads-skills --path skills/google-ads-strategy
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/google-ads-strategy/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add adkit/ads-skills --skill google-ads-strategy -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/adkit/ads-skills/tree/HEAD/skills/google-ads-strategy/SKILL.md

## When to use it
- extract high-intent search queries from customer feedback
- build negative keyword architectures to stop budget waste
- draft responsive search ad headlines and descriptions
- diagnose rising CPCs through search term reports

## Example prompts
- Help me draft negative keywords for a SaaS search campaign before launch
- Review my Google search term report to explain why CPC increased
- Structure ad groups and write responsive search ads for our landing page

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From the same set: [adkit/ads-skills](https://affpapa.org/en/nevibecode/by/adkit/ads-skills.md) — 2 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md