# google-ads-audit

Runs an audit across Google Ads accounts via Cogny MCP. It detects wasted spend, tracking issues, and budget pacing problems.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/google-ads-audit/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/google-ads-audit-2

## What it does

This tool inspects 30-day performance using direct GAQL queries, produces an overall score out of 100, and isolates financial leaks. When Microsoft Ads is connected, it runs a side-by-side evaluation without merging budget totals. It also confirms recorded conversions against actual store orders from Shopify, WooCommerce, or GA4 events.

The audit flags active campaigns that consume over 5% of the total budget without a single conversion. It also pinpoints bidding strategies like Target CPA running on fewer than 15 conversions per month, where algorithmic learning fails.

Running this check requires an active Cogny Agent subscription at $9/mo and the HTTP endpoint `https://app.cogny.com/mcp` inside `.mcp.json`. Without that connection, execution halts immediately.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/google-ads-audit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/google-ads-audit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/google-ads-audit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/google-ads-audit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills google-ads-audit
```

2. **Manually: put the files in place**
- File: `.github/skills/google-ads-audit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/google-ads-audit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/google-ads-audit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/google-ads-audit/SKILL.md

## When to use it
- detect campaigns spending over 5% of budget with zero conversions
- identify automated bid strategies starved of conversion volume
- verify conversion action configurations against actual 30-day firing data
- cross-check reported ad revenue against real Shopify or WooCommerce orders

## Example prompts
- /google-ads-audit
- /google-ads-audit campaigns
- /google-ads-audit negatives

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## Other versions with the same name
- [google-ads-audit · nowork-studio](https://affpapa.org/en/nevibecode/skills/google-ads-audit.md) — ★ 4064
- [google-ads-audit · cognyai](https://affpapa.org/en/nevibecode/skills/cogny-ai-google-ads-audit.md) — ★ 111

From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 58 cards

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