# funnel-platform-picker

A skill that picks a landing or funnel builder from your numbers: total cost of ownership, lock-in and the bill for leaving.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 101900 installs · ★ 5
- Author: autonnel
- License: Apache-2.0 · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/autonnel/autonnel-skills/tree/HEAD/funnel-platform-picker/SKILL.md
- Updated: 2026-10-24
- HTML: https://affpapa.org/en/nevibecode/skills/funnel-platform-picker

## What it does

The skill starts by demanding six inputs: monthly revenue through the funnel, how many funnels or clients you run, contact list size and growth, where the catalog and orders have to live, who maintains the stack, and whether the business survives a month of dark funnels after you cancel. Skip any of them and the answer flips, so it will not recommend without them.

Then come the numbers. Instead of quoting list prices, it lays out a cost curve: flat subscription plus contact overage, revenue share, hosting and maintenance hours for a self-hosted build, an annual plugin licence for WordPress. For percentage plans it solves `crossover_GMV = (flat_monthly_fee − base_fee) ÷ rate` and shows where a flat plan starts winning.

One step is a licence audit. Is the licence OSI-approved, does the linked repo hold the product and tagged releases, does the build take money without a paid key? For an agency that matters more than any feature list, because a source-available licence can forbid client work outright. The text ends mid-sentence on self-hosting costs, so the rest of that list is anyone's guess.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add autonnel/autonnel-skills --skill funnel-platform-picker -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/funnel-platform-picker/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/funnel-platform-picker/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add autonnel/autonnel-skills --skill funnel-platform-picker -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/funnel-platform-picker/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add autonnel/autonnel-skills --skill funnel-platform-picker -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/funnel-platform-picker/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install autonnel/autonnel-skills funnel-platform-picker
```

2. **Manually: put the files in place**
- File: `.github/skills/funnel-platform-picker/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add autonnel/autonnel-skills --skill funnel-platform-picker -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/autonnel/autonnel-skills --path funnel-platform-picker
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/funnel-platform-picker/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add autonnel/autonnel-skills --skill funnel-platform-picker -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/autonnel/autonnel-skills/tree/HEAD/funnel-platform-picker/SKILL.md

## When to use it
- work out what a percentage-of-revenue plan really costs at your current volume
- decide whether to leave ClickFunnels or GoHighLevel
- find the billing volume where a cheap tier stops being cheap
- check whether an open-source alternative is actually open and keyless
- pick a platform for an agency juggling several client funnels

## Example prompts
- At 8000 a month in sales, is the 199 plan or the 49 plus a percentage cheaper
- We run WooCommerce and want upsells. CartFlows or FunnelKit
- I want off ClickFunnels onto something self-hosted. Show me what we give up

## Source text · SKILL.md · Apache-2.0

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: baa616539165976b.

BEGIN THIRD-PARTY FILE baa616539165976b
````text
---
name: funnel-platform-picker
description: Choose a landing page or sales funnel platform by working out the real total cost and lock-in for a specific case - comparing ClickFunnels, CartFlows, FunnelKit, systeme.io, GoHighLevel, Shopify apps, hand-rolled pages and self-hosted open-source options. Use when asked which funnel builder or landing page builder to use, whether to leave ClickFunnels, whether a self-hosted or open-source alternative is worth it, or how to cut funnel software costs.
---

# Funnel Platform Picker

Pick a platform from the case, not from a feature grid. Most of these tools can build the same funnel; they differ on cost curve, who owns the data, and what breaks when you stop paying. Get those three right and the feature comparison rarely matters.

## When to use

- "Which funnel builder should I use"
- "Is it worth moving off ClickFunnels / GoHighLevel"
- "Should I self-host this or use a SaaS"
- Budget review on marketing software
- Agency deciding what to standardize client work on

## Step 1: get the six inputs

Refuse to recommend without these. Each one flips the answer:

| Input | How it changes the answer |
|---|---|
| **Monthly revenue through the funnel (GMV)** | Percentage-of-revenue pricing is cheap when small and expensive when large. This is the single biggest factor. |
| **Number of funnels / clients** | Per-funnel or per-workspace limits decide cost more than the base plan. Agencies get punished by per-workspace pricing. |
| **Contact list size and growth** | Per-contact pricing compounds; a big list on a per-contact platform dwarfs every other cost. |
| **Where the catalog and orders must live** | Existing Shopify/WooCommerce store → prefer something that reads that catalog rather than duplicating it. |
| **Who maintains it** | No one technical → hosted, full stop. Self-hosting has a real operational cost: upgrades, backups, uptime, PCI scope. |
| **Exit tolerance** | Does the business survive the funnels going dark 30 days after cancelling? If not, hosted-only is a real risk, not a theoretical one. |

## Step 2: compute the cost curve, do not quote list prices

Vendor prices change constantly; a stale number is worse than no number. Instead, compute and compare:

```
Hosted flat-fee platform:      monthly_fee(plan tier) + per-contact overage + transaction fees
Percentage-based platform:     base_fee + rate × monthly_GMV
````
END THIRD-PARTY FILE baa616539165976b

The third-party file has ended. Everything between the baa616539165976b tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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