# founder-marketing-skills

A set of skills for social search audits, keyword research, growth strategy, and competitor analysis. Use it to explore marketing options for a business with an agent.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 951 installs · ★ 12
- Author: reason-machines
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/founder-marketing-skills/SKILL.md
- Updated: 2026-10-09
- HTML: https://affpapa.org/en/nevibecode/skills/founder-marketing-skills

## What it does

The skill covers four marketing tasks: checking whether TikTok and Instagram search fit a niche, finding social platform keywords, drafting a growth strategy, and auditing competitors. The agent needs a business description and target audience to work from.

Run a task with `/audit`, `/keywords`, `/strategy`, or `/competitors`. A competitor audit examines SEO, content, and social media presence. Have a competitor list ready for that request.

For Claude Code, run `npx skills add reason-machines/marketing-skills --skill founder-marketing-skills -a claude-code`. The skill file is placed at `~/.claude/skills/founder-marketing-skills/SKILL.md`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill founder-marketing-skills -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/founder-marketing-skills/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/founder-marketing-skills/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill founder-marketing-skills -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/founder-marketing-skills/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill founder-marketing-skills -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/founder-marketing-skills/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install reason-machines/marketing-skills founder-marketing-skills
```

2. **Manually: put the files in place**
- File: `.github/skills/founder-marketing-skills/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill founder-marketing-skills -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/founder-marketing-skills
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/founder-marketing-skills/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill founder-marketing-skills -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/founder-marketing-skills/SKILL.md

## When to use it
- check whether TikTok and Instagram search fit a niche
- find keywords people use on social platforms
- draft a marketing strategy and posting plan
- audit competitors' SEO and content

## Example prompts
- /audit Assess whether TikTok and Instagram search fit my business. Description: expense tracking app. Audience: freelancers.
- /keywords Research social platform keywords for an online booking service and group them by intent.
- /competitors Audit the marketing of Asana, Monday.com, and ClickUp. Compare SEO, content, and social media.

## Similar
- [beat-competitors](https://affpapa.org/en/nevibecode/skills/beat-competitors.md) — skill · 2100 installs
- [content-gap-analysis](https://affpapa.org/en/nevibecode/skills/aaron-he-zhu-content-gap-analysis.md) — skill · 1500 installs
- [competitor-research](https://affpapa.org/en/nevibecode/skills/competitor-research.md) — skill · 1300 installs
- [competitor-analysis](https://affpapa.org/en/nevibecode/skills/appeeky-competitor-analysis.md) — skill · 3600 installs
- [keyword-research](https://affpapa.org/en/nevibecode/skills/openclaudia-keyword-research.md) — skill · 478 installs
- [video-marketing](https://affpapa.org/en/nevibecode/skills/video-marketing.md) — skill · 3100 installs

From the same set: [reason-machines/marketing-skills](https://affpapa.org/en/nevibecode/by/reason-machines/marketing-skills.md) — 19 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md