# finding-instagram-ugc-creators-for-brands

Finds Instagram creators for UGC campaigns and ranks them by engagement, niche signals, and profile data.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 794 installs · ★ 1
- Author: apidojo
- License: Apache-2.0 · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/apidojo-io/apidojo-skills/tree/HEAD/skills/intent/finding-instagram-ugc-creators-for-brands/SKILL.md
- Updated: 2026-05-13
- HTML: https://affpapa.org/en/nevibecode/skills/finding-instagram-ugc-creators-for-brands

## What it does

This skill searches Instagram for creators who post product-related content. It uses niche hashtags to collect accounts, removes duplicate handles, enriches profiles, and returns creator details such as followers, average likes, engagement rate, hashtags, and a bio link.

The workflow covers hashtag discovery, profile enrichment, UGC-fit scoring, and creator-list delivery. Runs can use `scripts/run_actor.js`, Apify MCP, or the REST API with the `apidojo~instagram-scraper` actor on Apify.

Set `APIFY_TOKEN` in the environment or in `.env` before running it. Without `APIFY_TOKEN`, the script and REST request cannot start. Private profiles are skipped when their content cannot be assessed.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add apidojo-io/apidojo-skills --skill finding-instagram-ugc-creators-for-brands -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/finding-instagram-ugc-creators-for-brands/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/finding-instagram-ugc-creators-for-brands/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add apidojo-io/apidojo-skills --skill finding-instagram-ugc-creators-for-brands -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/finding-instagram-ugc-creators-for-brands/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add apidojo-io/apidojo-skills --skill finding-instagram-ugc-creators-for-brands -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/finding-instagram-ugc-creators-for-brands/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install apidojo-io/apidojo-skills finding-instagram-ugc-creators-for-brands
```

2. **Manually: put the files in place**
- File: `.github/skills/finding-instagram-ugc-creators-for-brands/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add apidojo-io/apidojo-skills --skill finding-instagram-ugc-creators-for-brands -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/apidojo-io/apidojo-skills --path skills/intent/finding-instagram-ugc-creators-for-brands
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/finding-instagram-ugc-creators-for-brands/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add apidojo-io/apidojo-skills --skill finding-instagram-ugc-creators-for-brands -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/apidojo-io/apidojo-skills/tree/HEAD/skills/intent/finding-instagram-ugc-creators-for-brands/SKILL.md

## When to use it
- find Instagram creators for a product campaign
- collect accounts from niche hashtags
- rank profiles by engagement rate
- flag creators who may already be contracted
- export a creator list as CSV or JSON

## Example prompts
- Find Instagram UGC creators for a skincare product campaign and rank them by engagement.
- Search review and community hashtags, then save the results to `creators.csv`.
- Run `apidojo~instagram-scraper` for these profiles and identify the strongest UGC matches.

## Source text · SKILL.md · Apache-2.0

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 9aa2fc0d34f2bb72.

BEGIN THIRD-PARTY FILE 9aa2fc0d34f2bb72
````text
---
name: finding-instagram-ugc-creators-for-brands
description: >
  Finds Instagram UGC creators for brand campaigns using apidojo's Instagram scraper on Apify.
  Triggers when the user asks to: find Instagram UGC creators for product campaigns, discover
  micro-influencers posting organic product reviews on Instagram, identify creators for paid
  partnership posts or product seeding on Instagram, find authentic lifestyle creators in beauty
  food fitness or home decor, build an Instagram UGC creator list for a DTC brand, or find
  creators posting about a product category with strong engagement.
  Returns creator handle, follower count, avg likes, engagement rate, niche hashtags, and bio link.
  Ideal for DTC brands, e-commerce companies, and influencer campaign managers.
license: Apache-2.0
metadata:
  author: apidojo
  version: "1.0"
  apify-actor: apidojo/instagram-scraper
---

# Finding Instagram UGC Creators for Brands

Discovers Instagram micro-creators who produce authentic product content. Nano (1K–10K) and micro (10K–100K) creators on Instagram drive 3–5× higher engagement than macro-influencers on sponsored content.

## Prerequisites

- `APIFY_TOKEN` environment variable set
- Optional: Apify MCP server installed

## Inputs

| Parameter | Type | Required | Default | Notes |
|-----------|------|----------|---------|-------|
| `startUrls` | array | ✅ | `[]` | Instagram URLs — profiles, hashtags, locations, audio pages, reels |
| `until` | string | Optional | — | Scrape posts until this date (YYYY-MM-DD) |
| `maxItems` | number | Optional | Unlimited | Maximum posts to return |
| `customMapFunction` | string | Optional | — | JavaScript function to transform each output object |

## Workflow

```
Progress:
- [ ] Step 1: Search niche hashtags on Instagram
- [ ] Step 2: Collect and deduplicate creator handles
- [ ] Step 3: Enrich profiles
- [ ] Step 4: Score UGC fit
- [ ] Step 5: Deliver creator list
```

### Step 1: Search Niche Hashtags

Target hashtags that UGC creators use (not brand accounts):
```
Primary: #[niche]review, #[niche]recommendations, #honest[niche]review
Supporting: #[niche]community, #[niche]lover, #[niche]obsessed
Broad: #[niche], #[niche]gram, #my[niche]
```


**Recommended — run_actor.js (handles waiting, output, and file saving automatically):**
```bash
# Quick answer (prints table to chat)
node scripts/run_actor.js \
  --actor "apidojo~instagram-scraper" \
  --input '{"param": "value"}'

# Save as CSV
node scripts/run_actor.js \
  --actor "apidojo~instagram-scraper" \
````
END THIRD-PARTY FILE 9aa2fc0d34f2bb72

The third-party file has ended. Everything between the 9aa2fc0d34f2bb72 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

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