# find-keywords

Builds a prioritized keyword list for a website or topic. It screens for keyword cannibalization, maps search intent, and scores ranking opportunities.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 7000 installs · ★ 21
- Author: calm-north
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/calm-north/seojuice-skills/tree/HEAD/skills/find-keywords/SKILL.md
- Updated: 2026-02-27
- HTML: https://affpapa.org/en/nevibecode/skills/find-keywords

## What it does

The skill structures keyword discovery around a business category rather than single phrases. It starts with a cannibalization screen: before recommending new content, it checks `site:` search and Google Search Console data. Existing rankings in positions 11 to 20 or pages with high impressions and low clicks get prioritized for updates.

Keywords are split into three tiers: Tier 1 head terms, Tier 2 body terms, and Tier 3 long-tail phrases. Each keyword gets tagged with an intent: informational, commercial, transactional, or navigational. Two keywords with different intents should never target the same page.

Prioritization relies on the Opportunity Score formula: `(Volume x (1 - Difficulty/100)) x Intent Multiplier`. Transactional keywords receive a 1.5 multiplier, while navigational queries drop to 0.2. To get meaningful output, you must give the model your conversion goal and publishing velocity. Without those constraints, the score ignores team capacity.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add calm-north/seojuice-skills --skill find-keywords -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/find-keywords/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/find-keywords/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add calm-north/seojuice-skills --skill find-keywords -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/find-keywords/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add calm-north/seojuice-skills --skill find-keywords -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/find-keywords/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install calm-north/seojuice-skills find-keywords
```

2. **Manually: put the files in place**
- File: `.github/skills/find-keywords/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add calm-north/seojuice-skills --skill find-keywords -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/calm-north/seojuice-skills --path skills/find-keywords
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/find-keywords/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add calm-north/seojuice-skills --skill find-keywords -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/calm-north/seojuice-skills/tree/HEAD/skills/find-keywords/SKILL.md

## When to use it
- build a prioritized keyword universe for a new project
- identify keyword cannibalization before creating new URLs
- classify search queries by user intent and SERP features
- score keyword opportunities using search volume and difficulty

## Example prompts
- Build a prioritized keyword list for project management software
- Check our seed keywords for cannibalization and find positions 11-20
- Classify these keywords by search intent and calculate their Opportunity Score

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 249303b63290bfaf.

BEGIN THIRD-PARTY FILE 249303b63290bfaf
```text
---
name: find-keywords
description: >
  Build a prioritized keyword list for a website, topic, or campaign. Use when
  the user asks about keyword research, finding keywords to target, building a
  keyword list, search demand, keyword difficulty, intent mapping, or which
  keywords to prioritize. For writing content around keywords, see brief.
  For grouping keywords into clusters, see build-clusters.
metadata:
  version: 1.0.0
---

# Find Keywords

Build a prioritized keyword universe from a seed topic using intent mapping,
difficulty-adjusted opportunity scoring, and cluster seeding.

## Before You Start

Gather this context (ask if not provided):

1. **Domain and goal.** What site is this for? What is the primary conversion (leads, sign-ups, sales, traffic)?
2. **Seed topic.** The core subject area — not a single keyword but the business category (e.g., "project management software", "personal injury law Chicago").
3. **Existing rankings.** Does the site already rank for terms in this area? Existing rankings tell you where to defend vs. expand.
4. **Constraints.** Budget, team size, content velocity — these determine whether to chase head terms or focus on long-tail.

## Step 0: Cannibalization Screen

Before building a new keyword list, check what the site already targets. Creating
a new page for a keyword you already rank for can split authority and hurt both pages.

For each keyword you're considering:

1. **Search `site:yourdomain.com [keyword]`** — does an existing page already target this term?
2. **Check Google Search Console** — is an existing page already getting impressions for this keyword?
3. If yes: **update the existing page** instead of creating a new one.
4. If multiple pages rank for the same keyword: you have a cannibalization problem. Consolidate before expanding.

### Low-Hanging Fruit Check

Before chasing new keywords, look for existing wins:

- **Positions 11-20** — You're almost on page 1. These keywords need content improvements or better internal linking, not new pages.
- **High impressions, low clicks** — Title/meta description optimization can unlock traffic without new content.
- **Declining positions** — Keywords where you're losing ground may need content refreshes (see recover-content).

Address these before building net-new keyword lists.

## Keyword Universe Construction

Build the universe in three tiers:

### Tier 1 — Head Terms (high volume, high difficulty)

- Typically 1-2 words
- Define the category
- Target with pillar pages or the homepage
- Realistic timeline: 6-18 months for new sites

### Tier 2 — Body Terms (medium volume, medium difficulty)

- Typically 2-3 words, specific enough to indicate intent
```
END THIRD-PARTY FILE 249303b63290bfaf

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---
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