# facebook-strategy

A skill that splits Facebook work across three surfaces: Reels for discovery, Feed for depth, Groups for community.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 645 installs · ★ 199
- Author: social-media-skills
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/social-media-skills/skills/tree/HEAD/skills/facebook-strategy/SKILL.md
- Updated: 2026-10-15
- HTML: https://affpapa.org/en/nevibecode/skills/facebook-strategy

## What it does

The skill hands the agent a REACH framework: Reels as the discovery engine, first-hour engagement, two anchored themes, community in Groups, and trust-building in Feed. It reads `brand-profile` and `voice-builder` first so the copy matches the brand. The agent only drafts Page posts and Reels; scheduling runs through WoopSocial as a separate step.

Scope is tight. Comment and DM replies stay human and in-app, blasting identical posts across Groups is off the table, and metrics come from native Meta Insights. Links go in the first comment. If you actually need a Group strategy rather than a Page one, the skill routes you to `facebook-groups` — here Groups is just one surface.

Worth installing if you run a Page and want content built for recommendations instead of the follower feed. For scripting one Reel there is `reels-script`; this one is broader.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill facebook-strategy -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/facebook-strategy/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/facebook-strategy/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill facebook-strategy -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/facebook-strategy/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill facebook-strategy -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/facebook-strategy/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install social-media-skills/skills facebook-strategy
```

2. **Manually: put the files in place**
- File: `.github/skills/facebook-strategy/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill facebook-strategy -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/social-media-skills/skills --path skills/facebook-strategy
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/facebook-strategy/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add social-media-skills/skills --skill facebook-strategy -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/social-media-skills/skills/tree/HEAD/skills/facebook-strategy/SKILL.md

## When to use it
- map Page content across Reels, Feed and Groups
- shift posts toward saves and shares instead of likes
- plan engagement for the first half hour after publishing
- anchor two themes so the algorithm learns the brand
- keep agent drafting separate from manual comment replies

## Example prompts
- build a Facebook strategy for our Page this quarter
- our post reach dropped — what should we do with Reels
- lay out a plan for two themes: a Reel for discovery, a Feed post for depth

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 1e60da9fc91c323c.

BEGIN THIRD-PARTY FILE 1e60da9fc91c323c
```text
---
name: facebook-strategy
description: >-
  The Facebook strategy playbook for 2026. Use when someone wants to "grow on Facebook," "fix my
  Facebook reach," "a Facebook content/Page strategy," "Facebook Reels," or how the Facebook
  algorithm works now. Page feed broadcasting is effectively dead (~1.65% reach); Facebook is now an
  AI discovery engine plus a community platform. Play three surfaces: Reels for unconnected
  discovery, Feed for connected depth, Groups for community. Uses the REACH framework. Reads
  brand-profile + voice-builder first. The agent drafts Page posts/Reels + reply copy; WoopSocial
  schedules Page posts/Reels; comment replies are human/in-app; metrics come from native Meta
  Insights; nothing is fabricated. To BUILD/GROW/RUN a Facebook Group (the deep Groups strategy) use
  facebook-groups; distinct from reels-script (Reel craft), community-management (engagement
  routine), and instagram-growth (sibling).
version: 1.0.0
---

# facebook-strategy

The **Facebook platform strategy** — play **Reels (discovery) → Feed (depth) → Groups (community)**, not
a dead Page feed. The agent drafts; **scheduling-and-queue → WoopSocial** schedules **Page** posts/Reels;
the live community work is human/in-app.

## The POV: discovery engine + community, not a broadcast feed
Page feed broadcasting is over — organic reach sits near **1.65%**. But Facebook isn't dying; it became
an **AI discovery engine** (up to **35–50% of feed is unconnected/recommended** content, matched by
**NLP reading your captions/transcripts**) plus a **Groups-first community platform**. So stop spraying
Page posts at followers and **play the surfaces**: **Reels** win new reach, **Feed** builds trust,
**Groups** are the organic **goldmine** (20–40% member reach vs 1–6% for Pages). Optimise for **saves &
shares** (not likes), and **first-hour engagement velocity**. Best for **community/local/B2C/discovery**;
3B+ users, older-skewing.

## Read these first
1. **brand-profile** — positioning, audience, non-negotiables.
2. **voice-builder** — so posts/Reels/Group copy sound like the brand.

## The framework: REACH
(Depth: `references/the-reach-framework.md`.)
- **R — Reels for discovery:** the unconnected-discovery engine (pushed by category; Page Reels beat
  Page posts 5–10×); first 3s, retention, completion. All videos are Reels now.
- **E — Engage the first hour:** velocity in 30–60 min decides reach (10 comments/30 min → 3–5×);
  reply to every comment; optimise for saves/shares + meaningful comments.
- **A — Anchor ~2 themes:** the algorithm tags you from your last 9–12 posts — focus ~2 themes, one
  clear viewer, social-SEO keywords in captions.
- **C — Community in Groups:** the goldmine — build/participate in niche Groups (human-run; the deep
```
END THIRD-PARTY FILE 1e60da9fc91c323c

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---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md