# facebook-research

Pulls public Facebook posts, comments, reels, ad creatives, and events to back competitor and audience research.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1100 installs · ★ 27
- Author: PostPlusAI
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/PostPlusAI/postplus-skills/tree/HEAD/skills/20-research/facebook-research/SKILL.md
- Updated: 2026-10-22
- HTML: https://affpapa.org/en/nevibecode/skills/facebook-research

## What it does

This skill equips coding agents with data collection routes for public Facebook entities. It handles organic page updates, public group discussions, comments, Reels, marketplace listings, and ad library entries via the `postplus` research CLI.

Every operation relies on PostPlus platform credits. The agent verifies the current balance and price beforehand, stopping automatically if credits fall short. Collected evidence outputs directly as structured JSON accompanied by an HTML artifact.

Private profiles, hidden groups, internal ad metrics, and spend figures are strictly out of reach. The tool accepts only public sources.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill facebook-research -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/facebook-research/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/facebook-research/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill facebook-research -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/facebook-research/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill facebook-research -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/facebook-research/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install PostPlusAI/postplus-skills facebook-research
```

2. **Manually: put the files in place**
- File: `.github/skills/facebook-research/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill facebook-research -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/PostPlusAI/postplus-skills --path skills/20-research/facebook-research
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/facebook-research/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill facebook-research -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/PostPlusAI/postplus-skills/tree/HEAD/skills/20-research/facebook-research/SKILL.md

## When to use it
- Inspect competitor ad creative and hooks directly from the public ad library
- Extract comments on public posts to identify recurring objections
- Audit recent posts and video Reels across public brand profiles
- Scan local marketplace listings or public events by keyword

## Example prompts
- Pull the latest 20 posts from the target public page URL
- Inspect active ad creatives for the specified brand name in the ad library
- Collect audience comments from this post to find common complaints

## Similar
- [facebook-groups](https://affpapa.org/en/nevibecode/skills/facebook-groups.md) — skill · 616 installs
- [HasData Facebook](https://affpapa.org/en/nevibecode/mcp/hasdata-facebook.md) — MCP server · ★ 11
- [facebook-strategy](https://affpapa.org/en/nevibecode/skills/facebook-strategy.md) — skill · 645 installs
- [facebook-ads](https://affpapa.org/en/nevibecode/skills/facebook-ads.md) — skill · 1000 installs
- [instagram-research](https://affpapa.org/en/nevibecode/skills/instagram-research.md) — skill · 1500 installs
- [competitor-social-research](https://affpapa.org/en/nevibecode/skills/competitor-social-research.md) — skill · 1300 installs

From the same set: [postplusai/postplus-skills](https://affpapa.org/en/nevibecode/by/postplusai/postplus-skills.md) — 21 cards

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md