# executing-marketing-campaigns

Structures campaign planning, outbound copy, and performance tracking inside Claude Code across email, social, and web channels.

- skill · `type=skill` · Claude Code · 1236 installs
- Author: davila7
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/davila7/claude-code-templates/tree/HEAD/cli-tool/components/skills/creative-design/executing-marketing-campaigns
- Updated: 2026-10-24
- HTML: https://affpapa.org/en/nevibecode/skills/executing-marketing-campaigns

## What it does

This skill guides Claude Code through an eight-phase marketing lifecycle. It organizes tasks starting from business objectives and audience research down to execution schedules and post-launch reviews. A built-in channel framework links project constraints, like sales cycle length or audience urgency, with concrete distribution platforms.

The workflow refers to modular guides inside `reference/` covering email layouts, social platforms, tone guidelines, and analytics setups. It emphasizes operational discipline, such as isolated landing pages and UTM tagging. Without strict UTM tagging across outbound links, the skill cannot isolate campaign impact from background traffic.

## Install

### Claude Code (native platform)

1. **claude-code-templates**
```bash
npx claude-code-templates@latest --skill creative-design/executing-marketing-campaigns
```

2. **Skills CLI (Vercel)**
```bash
npx skills add davila7/claude-code-templates --skill executing-marketing-campaigns -a claude-code
```

3. **Manually: put the files in place**
- File: `~/.claude/skills/executing-marketing-campaigns/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/executing-marketing-campaigns/

### Codex

**Manually: put the files in place**
- File: `.agents/skills/executing-marketing-campaigns/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

**Manually: put the files in place**
- File: `.cursor/skills/executing-marketing-campaigns/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install davila7/claude-code-templates executing-marketing-campaigns
```

2. **Manually: put the files in place**
- File: `.github/skills/executing-marketing-campaigns/SKILL.md`

### Gemini CLI

**Platform CLI**
```bash
gemini skills install https://github.com/davila7/claude-code-templates --path cli-tool/components/skills/creative-design/executing-marketing-campaigns
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/executing-marketing-campaigns/SKILL.md` — The legacy .windsurf/skills/ path still works

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/davila7/claude-code-templates/tree/HEAD/cli-tool/components/skills/creative-design/executing-marketing-campaigns

## When to use it
- Select marketing channels based on sales cycle length and audience urgency
- Structure an end-to-end launch plan from audience discovery to reporting
- Draft consistent email flows and social media posts aligned with brand rules
- Define measurement KPIs and UTM strategies to assess acquisition cost

## Example prompts
- Plan a launch campaign for a B2B audience with a long sales cycle and suggest channel mix
- Draft a re-engagement email sequence and outline subject lines to test open rates
- Set up a measurement framework with KPIs and UTM parameter rules for our upcoming promo

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From the same set: [davila7/claude-code-templates](https://affpapa.org/en/nevibecode/by/davila7/claude-code-templates.md) — 495 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md