# etsy-seo

Scores an Etsy listing across five dimensions, returns a 0-100 rating and a prioritized fix list. Useful when a card never shows up in search.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1400 installs · ★ 1258
- Author: Nexscope AI
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/nexscope-ai/eCommerce-Skills/tree/HEAD/etsy-seo/SKILL.md
- Updated: 2026-08-26
- HTML: https://affpapa.org/en/nevibecode/skills/etsy-seo

## What it does

The skill grades title, tags, description, attributes and images. Weights are 30% title, 25% tags, 20% description, 15% attributes, 10% images. Each dimension comes back with its own score, so you see where the listing is losing points.

Etsy's tag rules are checked too: 13 tags max, 20 characters each, multi-word phrases allowed. The tool suggests long-tail keywords and synonyms, inspects the first 160 characters of the description and measures keyword density. Output ends with an action plan marked HIGH, MEDIUM or LOW, each item carrying an estimated score gain.

Everything runs through `scripts/analyzer.py`, a Python script. Call it interactively, pass listing JSON, or use `--demo`. No API key is involved, which makes it easy to run against a batch of cards. Title rewrites carry the biggest score gain, so start there.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill etsy-seo -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/etsy-seo/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/etsy-seo/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill etsy-seo -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/etsy-seo/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill etsy-seo -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/etsy-seo/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install nexscope-ai/eCommerce-Skills etsy-seo
```

2. **Manually: put the files in place**
- File: `.github/skills/etsy-seo/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill etsy-seo -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/nexscope-ai/eCommerce-Skills --path etsy-seo
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/etsy-seo/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill etsy-seo -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/nexscope-ai/eCommerce-Skills/tree/HEAD/etsy-seo/SKILL.md

## When to use it
- find out why a listing is not ranking on Etsy
- rewrite a title with the core keyword up front
- fill out tags to 13 and drop the generic ones
- check the first 160 characters of a description
- rank fixes by priority and estimate the score gain

## Example prompts
- Analyze my Etsy listing and tell me what to fix first
- Score the title and tags for a listing called "Handmade Silver Ring"
- Suggest long-tail tags for the Jewelry category

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: a09e22724f1d3f02.

BEGIN THIRD-PARTY FILE a09e22724f1d3f02
````text
---
name: etsy-seo
version: 1.0.0
author: Nexscope AI
description: "Etsy SEO analyzer and optimizer. Improve search visibility with title optimization, tag analysis, description scoring, and keyword research. Includes SEO scoring (0-100), long-tail keyword suggestions, and prioritized action plans. No API key required."
metadata: {"nexscope":{"emoji":"🔍","category":"ecommerce"}}
---

# Etsy SEO 🔍

Analyze and optimize Etsy listings for better search visibility.

## Installation

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill etsy-seo -g
```

## Features

- **SEO Score** — 0-100 comprehensive rating
- **Title Optimization** — Keyword placement, length analysis
- **Tag Analysis** — 13 tag optimization, long-tail suggestions
- **Description Analysis** — First 160 chars, keyword density
- **Attribute Check** — Completeness validation
- **Keyword Research** — Category-based suggestions
- **Action Plan** — Prioritized improvement roadmap

## SEO Scoring Weights

| Dimension | Weight | Max Score |
|-----------|--------|-----------|
| Title | 30% | 100 |
| Tags | 25% | 100 |
| Description | 20% | 100 |
| Attributes | 15% | 100 |
| Images | 10% | 100 |

## Etsy Tag Rules

| Rule | Specification |
|------|---------------|
| Quantity | Max 13 tags |
| Length | Max 20 characters each |
| Format | Multi-word phrases allowed |
| Strategy | Long-tail + synonyms + attributes |

## Title Best Practices

```
[Core Keyword] + [Attributes] + [Material/Style] + [Use Case/Occasion]

✅ Good:
"Personalized Name Bracelet, Custom Gold Bracelet for Women, Birthday Gift"

❌ Bad:
"Beautiful Handmade Bracelet"
```

## Usage

### Interactive Mode

```bash
python3 scripts/analyzer.py
```

### With Listing Data

```bash
python3 scripts/analyzer.py '{
  "title": "Handmade Silver Ring",
  "tags": ["silver ring", "handmade jewelry"],
  "description": "Beautiful handmade ring...",
  "category": "Jewelry"
}'
```

### Demo Mode

```bash
python3 scripts/analyzer.py --demo
```

## Output Example

```
🔍 Etsy SEO Analysis Report

Listing: Personalized Name Bracelet
Category: Jewelry > Bracelets

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 SEO SCORE: 72/100 ⚠️

Title:       85/100 ████████░░
Tags:        65/100 ██████░░░░
Description: 70/100 ███████░░░
Attributes:  80/100 ████████░░
Images:      60/100 ██████░░░░

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📝 TITLE ANALYSIS

Current: "Handmade Silver Bracelet"
Length: 24/140 characters ⚠️ Too short

Issues:
• Missing core keyword at start
• No personalization keywords
• Missing occasion/gift keywords

Suggested:
"Personalized Silver Bracelet, Custom Name Bracelet, Birthday Gift for Her"

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
````
END THIRD-PARTY FILE a09e22724f1d3f02

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