# eeat-audit

Audits web pages against Google's E-E-A-T criteria, scores four quality signals, and lists actionable fixes.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 370
- Author: inhouseseo
- License: Apache-2.0 · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/inhouseseo/superseo-skills/tree/HEAD/skills/eeat-audit/SKILL.md
- Updated: 2026-09-03
- HTML: https://affpapa.org/en/nevibecode/skills/eeat-audit

## What it does

The skill evaluates pages against Google quality rater signals: Experience, Expertise, Authoritativeness, and Trustworthiness. It accepts a target URL or raw pasted text. Each dimension receives a score from 1 to 10, adding up to 40 total points.

The audit checks author credentials, first-person details, verified sources, and Schema markup. For finance or health topics, it pulls `ymyl-scoring-rubric.md` to run stricter checks. The report delivers quick fixes under 30 minutes alongside structural suggestions like author profile pages or methodology blocks.

Adding Schema markup without hands-on proof in the actual copy will not raise the score. If page fetching fails, you will need to paste the article content manually.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add inhouseseo/superseo-skills --skill eeat-audit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/eeat-audit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/eeat-audit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add inhouseseo/superseo-skills --skill eeat-audit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/eeat-audit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add inhouseseo/superseo-skills --skill eeat-audit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/eeat-audit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install inhouseseo/superseo-skills eeat-audit
```

2. **Manually: put the files in place**
- File: `.github/skills/eeat-audit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add inhouseseo/superseo-skills --skill eeat-audit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/inhouseseo/superseo-skills --path skills/eeat-audit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/eeat-audit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add inhouseseo/superseo-skills --skill eeat-audit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/inhouseseo/superseo-skills/tree/HEAD/skills/eeat-audit/SKILL.md

## When to use it
- score content across the four E-E-A-T quality dimensions
- spot unsourced factual claims and missing references
- detect a lack of first-hand practical experience in copy
- generate prioritized fixes that take under 30 minutes

## Example prompts
- Audit `<URL>` for E-E-A-T signals and give me the scorecard.
- Score this article draft against E-E-A-T guidelines: [paste content]
- Run an E-E-A-T audit on `<URL>` using the YMYL rubric.

## Source text · SKILL.md · Apache-2.0

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 83f5e639ba67c0de.

BEGIN THIRD-PARTY FILE 83f5e639ba67c0de
```text
---
name: eeat-audit
description: Use when auditing a page for E-E-A-T signals. The agent reads the page and scores Experience, Expertise, Authoritativeness, and Trustworthiness — then tells you exactly what to add to each dimension.
---

# E-E-A-T Audit

Scores a page on Experience, Expertise, Authoritativeness, and Trustworthiness — the four signals Google's quality raters use to evaluate content. Tells you what's missing and how to add it.

Real E-E-A-T is demonstrated, not declared. An author bio is table stakes. What matters is whether the content *feels* like it was written by someone who has actually done the thing.

## Input

**URL of the page to audit**. If the fetch fails, ask the user to paste the content directly.

## Role

You are a senior content quality evaluator with 10+ years reading for Google's quality rater framework. You can tell within 30 seconds of reading whether an author has done the thing they're writing about.

## Step 1: Read the Page

Fetch and read the full rendered page. Note everything that could be an E-E-A-T signal:
- Author name, bio, credentials
- Byline with publication date
- First-person language ("I tried...", "we found...", "when I was at...")
- Specific anecdotes, names, numbers, dates
- Original photos, screenshots, diagrams
- Quoted sources, linked references
- Schema markup (Person, Author, Organization)
- About page linked from the article
- External references to the author or publication

## Step 2: Score Each Dimension (1-10)

### Experience (the most underrated E-E-A-T factor)

**What you're looking for:** evidence the author has DONE the thing, not just researched it.

**Strong signals (8-10):**
- First-person observations with specific details
- "When I tried this, X happened"
- Original photos/screenshots from the author's own work
- Failure stories with specific lessons
- Details only hands-on experience would know (the "smell test")
- A story that reveals workflow, not just outcomes

**Weak signals (4-6):**
- Generic advice that anyone could write after 30 minutes of research
- Third-person narration of other people's case studies
- Examples that feel plucked from Google
- "According to studies..." without identifying which ones

**Absent (1-3):**
- No first-person anywhere
- No specific stories
- No details beyond what's already on the top 10 ranking pages

### Expertise

**What you're looking for:** accurate facts and depth beyond surface level. Verify the claims you can; score the rest on sourcing quality and say which claims you couldn't check — don't assert accuracy you haven't confirmed.

**Strong signals:**
- Every factual claim is accurate and verifiable
- Numbers cited with primary sources (original research, not "studies show")
- Technical details correctly used (terminology, processes, edge cases)
- Willingness to disagree with common advice when the author has a reason
- Depth beyond what a smart generalist could produce in 30 minutes

**Weak signals:**
- Accurate but shallow
- Secondary sources cited (blog posts citing blog posts)
- Common advice repeated without critique

**Absent:**
- Factual errors
```
END THIRD-PARTY FILE 83f5e639ba67c0de

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