# ecommerce-email-marketing-builder

Generates full e-commerce email flows, copy, and platform triggers for Klaviyo, Omnisend, or Mailchimp. Helpful when launching or restructuring store automations.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1100 installs · ★ 1258
- Author: nexscope-ai
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/nexscope-ai/eCommerce-Skills/tree/HEAD/ecommerce-email-marketing-builder/SKILL.md
- Updated: 2026-08-26
- HTML: https://affpapa.org/en/nevibecode/skills/ecommerce-email-marketing-builder

## What it does

The skill builds copy-paste sequences for 10 core e-commerce journeys, focusing on welcome flows and cart abandonment. Every email includes a subject line between 30 and 50 characters, preview text, and full body copy with a single call to action. It also outputs 3 to 5 subject line variants for A/B testing across curiosity, urgency, or social proof.

It starts with a multiple-choice questionnaire to capture store scale and current subscriber count. Once answered, the skill generates flow diagrams, send delays, and branching rules matching the exact menu labels of Klaviyo, Omnisend, or Mailchimp. If you do not have an ESP yet, it defaults to Klaviyo terminology.

No API key is required. On marketplaces like Amazon or Etsy where buyer emails remain hidden, the skill automatically focuses on cross-channel capture tactics through external landing pages.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ecommerce-email-marketing-builder/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ecommerce-email-marketing-builder/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ecommerce-email-marketing-builder/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ecommerce-email-marketing-builder/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install nexscope-ai/eCommerce-Skills ecommerce-email-marketing-builder
```

2. **Manually: put the files in place**
- File: `.github/skills/ecommerce-email-marketing-builder/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/nexscope-ai/eCommerce-Skills --path ecommerce-email-marketing-builder
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ecommerce-email-marketing-builder/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/nexscope-ai/eCommerce-Skills/tree/HEAD/ecommerce-email-marketing-builder/SKILL.md

## When to use it
- write an abandoned cart email sequence with A/B subject line variants
- map out segmentation rules and conditional splits for Klaviyo or Omnisend
- draft a complete welcome flow for a new e-commerce store
- build an annual campaign calendar tailored to a product category

## Example prompts
- I am launching a Shopify store selling dog treats at $24.99. Help me set up my email flows in Klaviyo for 500 subscribers.
- Build an email system for my sustainable fashion brand on Omnisend with 8,000 subscribers, focusing on cart abandonment and welcome series.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 9aba01fae52b47ee.

BEGIN THIRD-PARTY FILE 9aba01fae52b47ee
````text
---
name: ecommerce-email-marketing-builder
description: "E-commerce email marketing system builder. Creates complete email automation flows with full copywriting, subject lines, ESP setup instructions, segmentation rules, and annual campaign calendars. Generates copy-paste-ready email sequences for Klaviyo, Omnisend, Mailchimp, or any ESP. Covers welcome series, cart abandonment, browse abandonment, post-purchase, review requests, cross-sell, win-back, VIP/loyalty, replenishment, and sunset flows. Includes A/B test subject line variants, send timing, trigger conditions, branching logic, and seasonal campaign calendar. No API key required. Use when: (1) setting up email marketing for an e-commerce store, (2) writing email sequences and flows, (3) planning seasonal email campaigns."
metadata:
  nexscope:
    emoji: "📧"
    category: ecommerce
---

# E-Commerce Email Marketing Builder 📧

Build a complete, copy-paste-ready email marketing system for any e-commerce business. Covers 10 core automation flows with full copywriting, ESP setup instructions, segmentation rules, and annual campaign calendars.

**Supported platforms:** Shopify, WooCommerce, BigCommerce, Squarespace, Etsy, TikTok Shop, Amazon, and any platform that connects to an ESP. For marketplace platforms (Amazon, TikTok Shop, Etsy) where buyer emails are restricted, this skill focuses on cross-channel strategies to capture emails via your own website or landing pages.

Built by [Nexscope](https://www.nexscope.ai/?co-from=skill) — your AI assistant for smarter e-commerce decisions.

## Install

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-email-marketing-builder -g
```

## Usage

Once installed, just describe your business and ask for email marketing help. The skill activates automatically.

```
I'm launching a Shopify store selling premium dog treats at $24.99. Help me set up 
my email marketing — I'm using Klaviyo and have about 500 subscribers.
```

```
I sell handmade jewelry on Etsy and my own website. Price range $40-120. I have 
2,000 email subscribers but no automated flows set up. What emails should I be sending?
```

```
Build me a complete email system for my sustainable fashion brand. We use Omnisend 
and have 8,000 subscribers. I want welcome series, cart abandonment, and post-purchase flows.
```

## Capabilities
````
END THIRD-PARTY FILE 9aba01fae52b47ee

The third-party file has ended. Everything between the 9aba01fae52b47ee tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2361 of 25272 bytes. © nexscope-ai · MIT · https://github.com/nexscope-ai/eCommerce-Skills/tree/HEAD/ecommerce-email-marketing-builder/SKILL.md

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---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md
