# ecommerce-content-marketing

Builds a content strategy for an online store: posting calendar, topics mined from customer reviews, competitor breakdown. No API key needed.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1200 installs · ★ 1258
- Author: nexscope-ai
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/nexscope-ai/eCommerce-Skills/tree/HEAD/ecommerce-content-marketing/SKILL.md
- Updated: 2026-08-26
- HTML: https://affpapa.org/en/nevibecode/skills/ecommerce-content-marketing

## What it does

The skill turns a product or category into a content marketing plan. It searches customer reviews on Amazon, Reddit, Trustpilot, YouTube and TikTok comments, pulls out pain points, real use cases and the wording buyers actually use, then maps that onto topics and formats per platform. TikTok, Instagram, YouTube, X (Twitter), Pinterest, blog/SEO and Amazon A+ are covered.

Two modes. Build starts from nothing: product, target market and platforms are required, while goal, audience, competitor links and period are optional (it suggests starting with 4 weeks). Audit looks at what you already publish — your handles or blog URL plus competitors — and returns gaps and opportunities. When input is thin, the skill asks for the missing pieces instead of guessing.

Install is a single `npx skills add` command and there is no key to configure, since everything runs through web search and page fetches. That also means output quality tracks how precisely you describe the product and market; a vague brief gets a vague plan back.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ecommerce-content-marketing/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ecommerce-content-marketing/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ecommerce-content-marketing/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ecommerce-content-marketing/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install nexscope-ai/eCommerce-Skills ecommerce-content-marketing
```

2. **Manually: put the files in place**
- File: `.github/skills/ecommerce-content-marketing/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/nexscope-ai/eCommerce-Skills --path ecommerce-content-marketing
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ecommerce-content-marketing/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/nexscope-ai/eCommerce-Skills/tree/HEAD/ecommerce-content-marketing/SKILL.md

## When to use it
- build a 4-week content calendar for a product launch
- mine customer pain points from reviews and turn them into topics
- break down competitor content and find untapped angles
- pick formats for TikTok, Instagram and a blog separately
- close gaps in content that is already live

## Example prompts
- Build a content marketing strategy for my portable blender brand. Target market: US. Platforms: TikTok, Instagram, Blog. Goal: brand awareness and product education.
- Create a content calendar for my handmade candle shop on Etsy. Platforms: Pinterest, Instagram, TikTok. Goal: drive traffic to my Etsy store.
- Audit my content strategy. My TikTok is @mybrandhandle, compare against @competitor1 and @competitor2, find gaps.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 10239a9f859273ef.

BEGIN THIRD-PARTY FILE 10239a9f859273ef
````text
---
name: ecommerce-content-marketing
description: "E-commerce content marketing strategy planner. Generates content calendars, topic ideas, and platform-specific strategies by analyzing customer reviews, trends, competitor content, and SEO opportunities. Two modes: (A) Build — create a full content strategy from scratch, (B) Audit — analyze existing content and find gaps. Supports TikTok, Instagram, YouTube, Pinterest, blog/SEO, and Amazon A+. No API key required. Use when: (1) planning content for a new product launch, (2) building a content calendar, (3) finding viral content ideas, (4) analyzing competitor content strategies, (5) extracting customer pain points for content topics."
metadata: {"nexscope":{"emoji":"📣","category":"ecommerce"}}
---

# E-Commerce Content Marketing Planner 📣

Plan your content marketing strategy: discover what topics resonate with your audience, analyze competitor content, find trending formats, and generate a ready-to-execute content calendar. No API key required.

## Installation

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -g
```

## Two Modes

| Mode | When to Use | Input |
|------|-------------|-------|
| **A — Build** | Creating content strategy from scratch | Product info + target platforms + optional competitor URLs |
| **B — Audit** | Analyzing existing content performance | Your content URLs/handles + competitor URLs |

## Supported Platforms

| Platform | Content Types |
|----------|---------------|
| **TikTok** | Short-form video, TikTok Shop, trends, duets, sounds |
| **Instagram** | Reels, Stories, carousels, static posts, Lives |
| **YouTube** | Shorts, long-form tutorials, product reviews, vlogs |
| **X (Twitter)** | Threads, short videos, product announcements, engagement posts |
| **Pinterest** | Pins, Idea Pins, product pins, boards |
| **Blog/SEO** | Articles, guides, listicles, comparison posts |
| **Amazon A+** | Brand story, enhanced product descriptions, comparison charts |

## Usage Examples

### Mode A — Build Strategy
```
Build a content marketing strategy for my portable blender brand.
Target market: US. Platforms: TikTok, Instagram, Blog.
````
END THIRD-PARTY FILE 10239a9f859273ef

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