# ecommerce-competitor-analysis

Cross-platform competitor intelligence skill for e-commerce. It evaluates multi-channel presence and strategic positioning across Amazon or Shopify.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1400 installs · ★ 1258
- Author: nexscope-ai
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/nexscope-ai/eCommerce-Skills/tree/HEAD/ecommerce-competitor-analysis/SKILL.md
- Updated: 2026-08-26
- HTML: https://affpapa.org/en/nevibecode/skills/ecommerce-competitor-analysis

## What it does

This skill guides the AI through three stages of e-commerce competitor research. First, it maps brand presence across channels like Amazon and Shopify. Next, it examines pricing tiers and messaging tactics. The final step benchmarks strengths and builds an actionable positioning report.

The output follows a structured Markdown format with channel tables and price-positioning maps. Setup requires `npx`. The package installs directly through the skills CLI.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-competitor-analysis -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/ecommerce-competitor-analysis/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/ecommerce-competitor-analysis/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-competitor-analysis -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/ecommerce-competitor-analysis/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-competitor-analysis -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/ecommerce-competitor-analysis/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install nexscope-ai/eCommerce-Skills ecommerce-competitor-analysis
```

2. **Manually: put the files in place**
- File: `.github/skills/ecommerce-competitor-analysis/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-competitor-analysis -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/nexscope-ai/eCommerce-Skills --path ecommerce-competitor-analysis
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/ecommerce-competitor-analysis/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-competitor-analysis -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/nexscope-ai/eCommerce-Skills/tree/HEAD/ecommerce-competitor-analysis/SKILL.md

## When to use it
- map competitor presence across Amazon, Shopify, and TikTok Shop
- compare brand messaging and customer acquisition tactics
- build a competitive price-versus-value positioning matrix
- identify competitor strengths and vulnerabilities by sales channel

## Example prompts
- Analyze my top 3 competitors across Amazon, Shopify, and social commerce - where are they strongest?
- Compare competitor strategies in the sustainable fashion space - pricing, messaging, and market positioning
- Which competitors are winning on TikTok Shop vs Amazon and what's their different approach?

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: e2807e98930b6576.

BEGIN THIRD-PARTY FILE e2807e98930b6576
````text
---
name: ecommerce-competitor-analysis
description: "Cross-platform ecommerce competitor analysis and strategic intelligence. Multi-channel presence evaluation, strategy assessment, positioning analysis, and competitive benchmarking. Use when the user asks about competitor analysis, competitive research, market analysis, or competitive intelligence across platforms."
metadata: {"nexscope":{"emoji":"🔍","category":"ecommerce"}}
---

# E-commerce Competitor Analysis 🔍

Comprehensive cross-platform competitor intelligence. Analyze strategies, positioning, and performance across all channels.

## Installation

```bash
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-competitor-analysis -g
```

## Usage Examples

**Multi-platform competitor assessment:**
```
"Analyze my top 3 competitors across Amazon, Shopify, and social commerce - where are they strongest?"
```

**Strategic positioning analysis:**
```
"Compare competitor strategies in the sustainable fashion space - pricing, messaging, and market positioning"
```

**Channel performance evaluation:**
```
"Which competitors are winning on TikTok Shop vs Amazon and what's their different approach?"
```

## Core Capabilities

### 1. Cross-Platform Presence Analysis
- Multi-channel footprint mapping and strategic assessment
- Platform-specific performance and market share evaluation
- Channel optimization and resource allocation analysis
- Omnichannel strategy effectiveness assessment

### 2. Strategic Intelligence & Positioning
- Brand positioning and messaging framework analysis
- Competitive differentiation and unique value proposition evaluation
- Marketing strategy and customer acquisition approach assessment
- Product portfolio and market expansion strategy analysis

### 3. Performance Benchmarking & Insights
- Market share and growth trajectory analysis
- Customer engagement and loyalty metrics comparison
- Operational efficiency and strategic execution evaluation
- Innovation pipeline and competitive advantage assessment

## How It Works

### Step 1: Multi-Platform Competitor Mapping
*Comprehensive cross-channel competitive landscape analysis*

Map competitive presence and strategy:
- Identify and catalog competitor presence across all relevant e-commerce platforms
- Analyze platform-specific strategies, messaging, and performance indicators
- Evaluate omnichannel integration and cross-platform synergies
- Assess competitive strengths and weaknesses by channel

### Step 2: Strategic Analysis & Intelligence Gathering
*Deep-dive competitive strategy and positioning assessment*

Analyze competitive strategies and positioning:
- Evaluate brand positioning, messaging frameworks, and customer value propositions
- Analyze product portfolios, pricing strategies, and market expansion approaches
- Assess marketing strategies, customer acquisition tactics, and retention programs
````
END THIRD-PARTY FILE e2807e98930b6576

The third-party file has ended. Everything between the e2807e98930b6576 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2888 of 13598 bytes. © nexscope-ai · MIT · https://github.com/nexscope-ai/eCommerce-Skills/tree/HEAD/ecommerce-competitor-analysis/SKILL.md

_Part of the page did not fit — see the HTML version._

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md