# drop-off-rescue

Finds contacts stuck at funnel stages, drafts a re-engagement email for each stage, and schedules the send in your ESP.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/drop-off-rescue/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/drop-off-rescue

## What it does

This skill hunts down the people who stalled: carts left behind, signups that never started a trial, trials that never converted. For each stage it writes a matching email and hands it to your ESP, but the send only goes out after you confirm it.

Run it weekly and nothing gets sent twice. The skill keeps track of what already went out per stage and skips anyone still inside their cooldown window. Three modes are available — `weekly`, `audit` and `free` — picked through the argument.

A connected `cogny-mcp` server is required. Reads work across Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo, MailerLite, Drip, Salesforce Marketing Cloud, Symplify, Braze, Shopify, WooCommerce and Stripe. Tag writes and sends ask first, so without MCP access to your ESP the skill never reaches the sending step.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill drop-off-rescue -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/drop-off-rescue/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/drop-off-rescue/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill drop-off-rescue -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/drop-off-rescue/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill drop-off-rescue -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/drop-off-rescue/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills drop-off-rescue
```

2. **Manually: put the files in place**
- File: `.github/skills/drop-off-rescue/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill drop-off-rescue -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/drop-off-rescue
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/drop-off-rescue/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill drop-off-rescue -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/drop-off-rescue/SKILL.md

## When to use it
- pull this week's abandoned carts into one list
- draft an email for the signed-up-but-no-trial stage
- queue the send in your ESP after confirmation
- keep one contact from getting two emails in a row
- check what already went out at each funnel stage

## Example prompts
- Run drop-off-rescue in weekly mode and show me who gets an email
- Do an audit: which contacts are stuck at trial-but-no-convert
- Draft the abandoned cart emails but don't schedule the send

## Similar
- [email-marketing](https://affpapa.org/en/nevibecode/skills/email-marketing.md) — skill · 5000 installs
- [ecommerce-email-marketing-builder](https://affpapa.org/en/nevibecode/skills/ecommerce-email-marketing-builder.md) — skill · 1100 installs
- [cli-anything-mailchimp](https://affpapa.org/en/nevibecode/skills/cli-anything-mailchimp.md) — skill · 340 installs
- [klaviyo](https://affpapa.org/en/nevibecode/skills/klaviyo.md) — skill · 517 installs
- [Mailchimp Automation](https://affpapa.org/en/nevibecode/skills/mailchimp-automation.md) — skill · 4600 installs
- [claude-marketing-skills](https://affpapa.org/en/nevibecode/skills/claude-marketing-skills.md) — skill · 833 installs

From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 18 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md