# direct-response-copy

Creates copy for pages, ads, and emails built around one target action. Use it when the reader needs to click, sign up, buy, or reply.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 397 installs · ★ 31
- Author: sanky369
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/sanky369/vibe-building-skills/tree/HEAD/skills/marketing/direct-response-copy/SKILL.md
- Updated: 2026-07-12
- HTML: https://affpapa.org/en/nevibecode/skills/direct-response-copy

## What it does

The skill drafts copy through eight sections: hook, problem, mechanism, solution, proof, objections, CTA, and urgency. It also returns hook alternatives and a conversion checklist.

It gathers the offer, reader, cost, and available proof before drafting. Customer claims, testimonials, and numbers must not be invented. This means you should clarify the positioning first, because the skill directs unclear positioning to `skills/marketing/positioning-angles`.

For a long page, each CTA should ask for the same action. Urgency is limited to a real deadline, capacity limit, or price change.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add sanky369/vibe-building-skills --skill direct-response-copy -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/direct-response-copy/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/direct-response-copy/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add sanky369/vibe-building-skills --skill direct-response-copy -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/direct-response-copy/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add sanky369/vibe-building-skills --skill direct-response-copy -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/direct-response-copy/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install sanky369/vibe-building-skills direct-response-copy
```

2. **Manually: put the files in place**
- File: `.github/skills/direct-response-copy/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add sanky369/vibe-building-skills --skill direct-response-copy -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/sanky369/vibe-building-skills --path skills/marketing/direct-response-copy
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/direct-response-copy/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add sanky369/vibe-building-skills --skill direct-response-copy -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/sanky369/vibe-building-skills/tree/HEAD/skills/marketing/direct-response-copy/SKILL.md

## When to use it
- draft a landing page around one action
- rewrite homepage copy for a demo request
- write an ad with a clear CTA
- prepare a promotional email
- address buyer objections before purchase

## Example prompts
- Use direct-response-copy to draft a landing page for webinar signups.
- Run direct-response-copy and rewrite my homepage for demo requests.
- Use direct-response-copy to write a promotional email with one CTA.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 44cbf7e033131b81.

BEGIN THIRD-PARTY FILE 44cbf7e033131b81
```text
---
name: direct-response-copy
description: "Write copy engineered to drive one specific action — landing pages, sales pages, opt-in pages, ads, promotional emails — using an eight-part direct-response architecture (hook, problem, mechanism, solution, proof, objections, CTA, urgency). Use when the user says 'write my landing page / sales page / ad', 'this page isn't converting', 'rewrite my homepage copy', 'write copy for my lead magnet page', or any request for persuasive copy with a measurable action at the end. Produces the full copy draft, section-labeled against the architecture, plus hook alternatives and a conversion checklist."
---

# Direct Response Copy

Write copy whose only job is to cause **one specific action** — click, signup, purchase, reply. Governing principle: **one page, one reader, one action.** Every section either moves the reader toward that action or gets cut; persuasion comes from a named mechanism and real proof, never from volume or hype.

## When to use / when not to

- Use for any asset with a conversion goal: landing/sales/opt-in pages, ads, promotional emails, upgrade prompts.
- Requires a positioning claim and a voice. If the positioning is missing or mushy, run `skills/marketing/positioning-angles` first — copy cannot rescue an undifferentiated claim. If a voice guide exists from `skills/marketing/brand-voice`, write within it; if not, sketch voice from intake and proceed.
- Multi-email automated flows → `skills/marketing/email-sequences` (it reuses this architecture per email). Content meant to rank → `skills/marketing/seo-content`. Recurring relationship email → `skills/marketing/newsletter`.

## Intake

One batch; pull answers from existing artifacts (positioning statement, voice guide, lead magnet spec) before asking:

1. What asset, and what is the ONE action a successful reader takes?
2. What's the offer, and what does it cost the reader (money, time, email address)?
3. Who is the reader, and what's the #1 reason they'd hesitate? (If unknown, name the likely objection yourself and flag it.)
4. What proof exists — testimonials, case studies, numbers, credentials, recognizable customers?
5. Any *real* deadline, capacity limit, or price change?

**Don't stall:** with an offer and audience in hand, draft with stated assumptions rather than blocking on Q3–Q5 — but never fill Q4/Q5 gaps with invented material.

## Workflow — build the eight components in order

### 1. Hook
Draft **3–5 hooks using different formulas**, present them with one-line rationales, and have the user pick (default to your top pick if they defer):

| Formula | Template |
|---|---|
| Curiosity | "The one thing [person] gets wrong about [topic]" |
| Specificity | "How I [specific result] in [specific timeframe]" |
| Benefit | "[Specific benefit] without [specific drawback]" |
| Question | "Are you [specific situation]?" |
| Bold statement | "[Controversial claim about the industry]" |
```
END THIRD-PARTY FILE 44cbf7e033131b81

The third-party file has ended. Everything between the 44cbf7e033131b81 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2966 of 8125 bytes. © sanky369 · MIT · https://github.com/sanky369/vibe-building-skills/tree/HEAD/skills/marketing/direct-response-copy/SKILL.md

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---
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