# developer-audience-context

Builds a target developer profile and saves it to .agents/developer-audience-context.md. Useful for aligning marketing skills around your core audience.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 87
- Author: jonathimer
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/jonathimer/devmarketing-skills/tree/HEAD/skills/developer-audience-context/SKILL.md
- Updated: 2026-03-03
- HTML: https://affpapa.org/en/nevibecode/skills/developer-audience-context

## What it does

This skill creates and updates `.agents/developer-audience-context.md`. The document captures your target developer profile, pain points, and positioning. Other marketing skills in your workspace read this file directly. You define the audience once.

Context building runs in two modes. The skill can inspect repository materials like `README.md`, `/docs`, `package.json`, or GitHub issues. Alternatively, it conducts an interview across ten distinct sections. These sections cover developer hangouts, objections, technical differentiators, and tone.

Without this file, related skills cannot load baseline project details.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill developer-audience-context -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/developer-audience-context/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/developer-audience-context/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill developer-audience-context -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/developer-audience-context/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill developer-audience-context -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/developer-audience-context/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install jonathimer/devmarketing-skills developer-audience-context
```

2. **Manually: put the files in place**
- File: `.github/skills/developer-audience-context/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill developer-audience-context -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/jonathimer/devmarketing-skills --path skills/developer-audience-context
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/developer-audience-context/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill developer-audience-context -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/jonathimer/devmarketing-skills/tree/HEAD/skills/developer-audience-context/SKILL.md

## When to use it
- Document your target developer persona and tech stack in `.agents/developer-audience-context.md`
- Extract pain points and verbatim user quotes from repository files and GitHub issues
- Map direct alternatives and technical product differentiators
- Define voice, tone, and technical trust signals for developer-facing content

## Example prompts
- Generate our developer persona based on the README and docs
- Define our target developers ICP and save it to `.agents/developer-audience-context.md`
- Update our developer profile using recent GitHub issues

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: c2518a705a70ab78.

BEGIN THIRD-PARTY FILE c2518a705a70ab78
```text
---
name: developer-audience-context
description: When the user wants to establish or update their developer audience context. Also use when starting any other developer marketing skill to ensure foundational context is loaded. Trigger phrases include "developer persona," "target developers," "who are our developers," "developer profile," "ICP," or "ideal customer profile."
metadata:
  version: 1.0.0
---

# Developer Audience Context

This skill helps you create and maintain `.agents/developer-audience-context.md` — a foundational document that captures everything about your target developers. All other developer marketing skills reference this document first, so you only define your audience once.

---

## Before You Start

Check if `.agents/developer-audience-context.md` exists:

- **If it exists**: Read it and offer to update specific sections
- **If it doesn't exist**: Create the directory and file, then walk through each section

---

## Two Ways to Build Context

### Option 1: Auto-Draft from Codebase (Recommended)

Analyze existing materials to draft an initial version:

1. **README.md** — Product description, features, getting started
2. **Documentation** — `/docs`, API reference, tutorials
3. **Landing pages** — `index.html`, marketing copy
4. **package.json / pyproject.toml** — Dependencies reveal ecosystem
5. **GitHub Issues** — Common questions, frustrations, use cases
6. **Existing blog posts** — Technical content, tutorials

After drafting, walk through each section to validate and fill gaps.

### Option 2: Start from Scratch

Ask questions section-by-section. Don't advance until the current section is complete.

---

## The 10 Sections to Capture

### 1. Product Overview

| Field | What to capture |
|-------|-----------------|
| Product name | Official name and any aliases |
| One-liner | "We help [developers] do [X] without [Y]" |
| Category | API, SDK, CLI, SaaS, open source library, infrastructure |
| Core technology | Languages, frameworks, platforms supported |
| Pricing model | Free/open source, freemium, usage-based, seat-based |

### 2. Developer Persona

Not "developers" generically — get specific:

| Field | What to capture |
|-------|-----------------|
| Primary role | Backend, frontend, full-stack, DevOps, data, ML, mobile |
| Seniority | Junior, mid, senior, staff, lead, architect |
| Company size | Solo, startup, scale-up, enterprise |
| Industry verticals | Fintech, healthtech, e-commerce, gaming, B2B SaaS |
| Tech stack | Languages, frameworks, cloud providers they use |
| Decision authority | Individual contributor, team lead, buyer, influencer |

**Ask**: "Describe the developer who gets the most value from your product in one paragraph. What's their day-to-day like?"
```
END THIRD-PARTY FILE c2518a705a70ab78

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