# developer-advocacy

Plan conference proposals, live demos, podcast appearances, and public updates on your work. Useful for developer advocacy and DevRel tasks.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 87
- Author: jonathimer
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/jonathimer/devmarketing-skills/tree/HEAD/skills/developer-advocacy/SKILL.md
- Updated: 2026-03-03
- HTML: https://affpapa.org/en/nevibecode/skills/developer-advocacy

## What it does

The skill helps shape conference submissions, from a talk topic and abstract to an outline and audience description. For live coding, it offers a prep checklist and ways to recover if a demo stalls or the internet drops. It also covers podcast preparation and pitching a topic to a host.

Load your audience context from `.agents/developer-audience-context.md` before using it. That file should describe your audience, relevant topics, product positioning, and preferred voice. If it is missing, run the `developer-audience-context` skill first. Without that context, advice on topics and presentation will lack a connection to your audience.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill developer-advocacy -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/developer-advocacy/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/developer-advocacy/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill developer-advocacy -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/developer-advocacy/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill developer-advocacy -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/developer-advocacy/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install jonathimer/devmarketing-skills developer-advocacy
```

2. **Manually: put the files in place**
- File: `.github/skills/developer-advocacy/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill developer-advocacy -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/jonathimer/devmarketing-skills --path skills/developer-advocacy
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/developer-advocacy/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add jonathimer/devmarketing-skills --skill developer-advocacy -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/jonathimer/devmarketing-skills/tree/HEAD/skills/developer-advocacy/SKILL.md

## When to use it
- draft a CFP submission with a talk outline
- prepare a live demo with recovery checkpoints
- pitch a technical topic to a podcast host
- build a checklist for an upcoming talk
- plan public updates about development progress

## Example prompts
- Draft a CFP submission for our project and outline the talk.
- Create a live-coding checklist with a backup plan.
- Write a podcast host a pitch for a discussion of our technical topic.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 6bc59103602beeff.

BEGIN THIRD-PARTY FILE 6bc59103602beeff
````text
---
name: developer-advocacy
description: When the user wants to do developer advocacy activities including conference talks, live coding, podcasts, and building in public. Trigger phrases include "developer advocacy," "devrel," "conference talk," "CFP," "call for papers," "live coding," "podcast," "building in public," "technical speaking," or "dev evangelism."
metadata:
  version: 1.0.0
---

# Developer Advocacy

This skill helps you with developer advocacy activities: conference talks, live coding demos, podcast appearances, and building in public. Covers talk proposals, demo prep, social presence, and measuring impact.

---

## Before You Start

**Load your audience context first.** Read `.agents/developer-audience-context.md` to understand:

- Who you're trying to reach (conferences they attend, podcasts they listen to)
- What topics resonate (pain points, interests)
- Your product's positioning (what story to tell)
- Voice & tone (how formal/technical to be)

If the context file doesn't exist, run the `developer-audience-context` skill first.

---

## Conference Talks

### Finding the Right Conferences

| Conference Type | Best For | Examples |
|-----------------|----------|----------|
| **Large industry** | Brand awareness, reach | KubeCon, AWS re:Invent, React Summit |
| **Regional** | Local community, accessible | Local meetups, city tech conferences |
| **Niche** | Targeted audience, expertise | GraphQL Conf, RustConf |
| **Company-hosted** | Ecosystem presence | Vercel Ship, GitHub Universe |
| **Unconferences** | Community connection | BarCamps, DevOpsDays |

### Talk Proposal (CFP) Framework

**The winning formula:**
```
Specific Problem + Unique Angle + Clear Takeaways = Accepted Talk
```

**CFP Template:**

```markdown
# Title
[Action verb] + [specific outcome] + [with/using what]
Example: "Building Real-Time Features with Edge Functions and WebSockets"

# Abstract (100-200 words)
[Hook: Problem or curiosity gap]
[What you'll cover]
[What attendees will learn/be able to do]

# Description (detailed, for reviewers)
[Problem context]
[Why this approach]
[Talk structure]
[Your credibility to give this talk]

# Outline
- [Time] Introduction / Problem statement
- [Time] Section 1
- [Time] Section 2
- [Time] Section 3
- [Time] Live demo / walkthrough
- [Time] Key takeaways / Q&A

# Audience
[Who this is for]
[Prerequisite knowledge]
[What they'll learn]

# Bio
[Your relevant experience]
[Why you're qualified]
```

### Title Patterns That Work

| Pattern | Example |
|---------|---------|
| **How I X** | "How I Reduced Deploy Time by 80%" |
| **X in Y Minutes** | "Kubernetes Security in 15 Minutes" |
| **The X of Y** | "The Psychology of Error Messages" |
| **Beyond X** | "Beyond Console.log: Modern Debugging" |
| **X for Y** | "GraphQL for REST Developers" |
| **Lessons from X** | "Lessons from 1000 Production Outages" |

### Talk Types

| Type | Length | Best For |
|------|--------|----------|
| **Lightning** | 5-10 min | Single concept, quick demo |
````
END THIRD-PARTY FILE 6bc59103602beeff

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---
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