# create-business

Guides founders from a raw idea to a validated, priced business across ten structured phases. State stays in docs/ so you can pause anytime.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 2300 installs · ★ 2508
- Author: wondelai
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/wondelai/skills/tree/HEAD/create-business/SKILL.md
- Updated: 2026-09-10
- HTML: https://affpapa.org/en/nevibecode/skills/create-business

## What it does

The skill runs ten business development phases in strict sequence: Jobs to Be Done, Mom Test customer discovery, Design Sprint experiments, Lean Startup MVP planning, followed by strategy, positioning, offer design, pricing, and crossing the chasm. Every phase documents decisions inside the `docs/` folder, producing files like `CUSTOMER.md`, `STRATEGY.md`, and `OFFER.md`. Because execution tracks progress in `docs/CREATE-BUSINESS-PLAN.md`, you can halt the review and pick up right where you stopped.

The agent never role-plays customer interviews. It drafts interview scripts and scores transcripts, but only the human founder speaks to real buyers. Before writing any file, the agent asks for confirmation on choices and recommendations. If a dedicated sub-skill is missing, it suggests adding it via `npx skills add wondelai/skills/<slug> --global` or falls back to an embedded brief.

Trying to run this on a business that already has paying users is a mistake. The author explicitly routes operating companies to `grow-business` or `improve-business`, keeping this skill strictly for pre-revenue validation.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill create-business -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/create-business/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/create-business/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill create-business -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/create-business/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill create-business -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/create-business/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install wondelai/skills create-business
```

2. **Manually: put the files in place**
- File: `.github/skills/create-business/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill create-business -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/wondelai/skills --path create-business
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/create-business/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add wondelai/skills --skill create-business -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/wondelai/skills/tree/HEAD/create-business/SKILL.md

## When to use it
- validate a startup idea before writing code
- design an initial offer and pricing structure
- document customer discovery and strategy in project markdown files
- draft customer interview guides without simulated bias

## Example prompts
- I have an idea for a company, let's run create-business to test the demand
- Resume the roadmap from docs/CREATE-BUSINESS-PLAN.md
- Use create-business to formulate our beachhead market segment

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: b0e7dc97c3bfb4c1.

BEGIN THIRD-PARTY FILE b0e7dc97c3bfb4c1
```text
---
name: create-business
description: 'Guided journey from raw idea to a validated, positioned, priced business with a chosen beachhead. Orchestrates ten skills phase by phase - jobs-to-be-done, mom-test, design-sprint, lean-startup, good-strategy-bad-strategy, blue-ocean-strategy, obviously-awesome, hundred-million-offers, monetizing-innovation, crossing-the-chasm - asking the user questions at every decision point and recording results in the project docs/ folder (CUSTOMER.md, POSITIONING.md, OFFER.md, CREATE-BUSINESS-PLAN.md) so the journey resumes across sessions. Use when the user wants to start a new business, validate a startup idea, find product-market fit before building, or says ''I have an idea for a company''. Do not use once the business has paying customers: use grow-business to add revenue and customers, or improve-business to fix strategy and operations. For building the product itself use create-app or create-website. For one framework in isolation, invoke that skill directly.'
license: MIT
metadata:
  author: wondelai
  version: "1.0.1"
---

# Create a Business

Take a raw idea to a business you can defend on every axis: who it is for, what job it does, why it is different, why it wins, what it costs, and why anyone would pay. This journey runs ten phases in sequence, looping back as evidence accumulates. It is interactive — the agent asks before every decision — and resumable: all state lives in `docs/` so you can stop and restart across sessions. The order is the point: demand before building, strategy before scale, price before product.

## Core Principle

**Earn your evidence before you spend your runway: demand before building, strategy before scale, price before product.** You can be wrong about your product in a week, or wrong about your business in a year — pick the week. This skill sequences the phases, asks the questions at every decision point, and records what you decide in `docs/`. The constituent skills carry the method — invoke them rather than improvising their frameworks.

## Journey Map

| Phase | Skill | Question it answers | Artifact |
|---|---|---|---|
| 1 | jobs-to-be-done | What progress is the customer really hiring us for? | Creates docs/CUSTOMER.md |
| 2 | mom-test | Is the job real, painful, and worth paying to solve? | Extends docs/CUSTOMER.md — GATE |
| 3 | design-sprint | Does the concept survive contact with five real customers? | Creates docs/EXPERIMENTS.md |
| 4 | lean-startup | What is the smallest MVP that tests the riskiest assumption? | Creates docs/PRODUCT.md; extends docs/EXPERIMENTS.md |
| 5 | good-strategy-bad-strategy | What is the one critical challenge, and how do we win? | Creates docs/STRATEGY.md |
```
END THIRD-PARTY FILE b0e7dc97c3bfb4c1

The third-party file has ended. Everything between the b0e7dc97c3bfb4c1 tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2720 of 24584 bytes. © wondelai · MIT · https://github.com/wondelai/skills/tree/HEAD/create-business/SKILL.md

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