# copywriting-skills

This skill formats body copy and conversational captions for Xiaohongshu posts. It helps write product reviews and step-by-step tutorials.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 568 installs · ★ 504
- Author: vivy-yi
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/vivy-yi/xiaohongshu-skills/tree/HEAD/skills/01-内容创作/copywriting-skills/SKILL.md
- Updated: 2026-01-23
- HTML: https://affpapa.org/en/nevibecode/skills/copywriting-skills

## What it does

This skill restructures dry drafts into engaging Xiaohongshu posts. It drops formal corporate speech in favor of an energetic, conversational voice. Content follows five core parts: a hook opening, context, value delivery, emotional resonance, and a call to action. Posts become easier to scan thanks to emoji bullet points.

The skill covers four content structures: tutorials, product reviews, quick tips, and personal reflections. It pushes the agent to supply specific facts like exact prices or usage periods instead of generic praise. Fluff gets stripped out. It is not meant for writing headlines, since that task belongs to `title-writing`. Scripts also belong to a separate skill called `script-writing`.

Without installing `content-planning` and `persona-building` first, this copy generator falls flat because the tone loses its anchor to the author persona and editorial schedule. Keep its scope strictly to post body text and product descriptions.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/copywriting-skills/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/copywriting-skills/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/copywriting-skills/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/copywriting-skills/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install vivy-yi/xiaohongshu-skills copywriting-skills
```

2. **Manually: put the files in place**
- File: `.github/skills/copywriting-skills/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/vivy-yi/xiaohongshu-skills --path skills/01-内容创作/copywriting-skills
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/copywriting-skills/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add vivy-yi/xiaohongshu-skills --skill copywriting-skills -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/vivy-yi/xiaohongshu-skills/tree/HEAD/skills/01-内容创作/copywriting-skills/SKILL.md

## When to use it
- write conversational body text for Xiaohongshu posts
- turn dry product descriptions into relatable reviews
- format step-by-step tutorials using emoji bullet points
- structure tips posts with opening hooks and clear calls to action
- add authentic details like prices and usage duration to recommendations

## Example prompts
- Use copywriting-skills to write a Xiaohongshu post review for a hydrating moisturizer
- Rewrite this technical product description into an authentic Xiaohongshu recommendation using copywriting-skills
- Draft a quick tips post for Xiaohongshu following the copywriting-skills structure with a hook and CTA

## Similar
- [copywriting-hooks](https://affpapa.org/en/nevibecode/skills/copywriting-hooks.md) — skill · 5400 installs
- [copywriting](https://affpapa.org/en/nevibecode/skills/kostja94-copywriting.md) — skill · 3900 installs
- [copywriting-core](https://affpapa.org/en/nevibecode/skills/copywriting-core.md) — skill · 345 installs
- [copywriting-tone-of-voice-creator](https://affpapa.org/en/nevibecode/skills/copywriting-tone-of-voice-creator.md) — skill · 4800 installs
- [ogilvy-copywriting](https://affpapa.org/en/nevibecode/skills/ogilvy-copywriting.md) — skill · 486 installs
- [draft-content](https://affpapa.org/en/nevibecode/skills/draft-content.md) — skill · 2900 installs

From the same set: [vivy-yi/xiaohongshu-skills](https://affpapa.org/en/nevibecode/by/vivy-yi/xiaohongshu-skills.md) — 11 cards

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