# content-to-pipeline

Builds a revenue-focused content workflow to reverse-engineer distribution, repurpose flagship assets, and track pipeline attribution.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 84
- Author: chadboyda
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/chadboyda/agent-gtm-skills/tree/HEAD/skills/content-to-pipeline/SKILL.md
- Updated: 2026-02-13
- HTML: https://affpapa.org/en/nevibecode/skills/content-to-pipeline

## What it does

This skill structures a founder-led go-to-market engine focused on revenue rather than vanity metrics. Before drafting assets, it prompts for specific constraints: weekly founder availability, current software stack, buyer titles, and newsletter statistics. Without baseline tracking, calculating channel conversion remains impossible.

The core workflow follows a five-step loop: produce one primary asset weekly, break it into 8 to 12 channel-adapted derivatives, reply to interactions within two hours, convert audience to owned lists, and track pipeline origin. It also details reverse-engineering competitor reach using utilities like SparkToro, Social Blade, and Taplio.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/content-to-pipeline/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/content-to-pipeline/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/content-to-pipeline/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/content-to-pipeline/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install chadboyda/agent-gtm-skills content-to-pipeline
```

2. **Manually: put the files in place**
- File: `.github/skills/content-to-pipeline/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/chadboyda/agent-gtm-skills --path skills/content-to-pipeline
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/content-to-pipeline/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add chadboyda/agent-gtm-skills --skill content-to-pipeline -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/chadboyda/agent-gtm-skills/tree/HEAD/skills/content-to-pipeline/SKILL.md

## When to use it
- turn one long-form pillar asset into 8-12 platform-specific posts
- audit high-performing competitor accounts across social platforms
- set up a five-stage content loop connecting reach to sales calls
- map attribution from social engagement to closed deals

## Example prompts
- Build a five-stage content flywheel for our enterprise software offer
- Help me reverse engineer the top 50 posts from our direct competitors
- Repurpose this weekly long-form newsletter into 10 social platform snippets

## Similar
- [seo-audit](https://affpapa.org/en/nevibecode/skills/coreyhaines31-seo-audit.md) — skill · 238500 installs
- [programmatic-seo](https://affpapa.org/en/nevibecode/skills/coreyhaines31-programmatic-seo.md) — skill · 150800 installs
- [copy-editing](https://affpapa.org/en/nevibecode/skills/coreyhaines31-copy-editing.md) — skill · 149800 installs
- [marketing-ideas](https://affpapa.org/en/nevibecode/skills/coreyhaines31-marketing-ideas.md) — skill · 147400 installs
- [sales-enablement](https://affpapa.org/en/nevibecode/skills/sales-enablement.md) — skill · 119400 installs
- [revops](https://affpapa.org/en/nevibecode/skills/revops.md) — skill · 114000 installs

From the same set: [chadboyda/agent-gtm-skills](https://affpapa.org/en/nevibecode/by/chadboyda/agent-gtm-skills.md) — 14 cards

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md