# content-marketing

Plans content marketing across channels: content types and formats, funnel stages, and repurposing one piece into many.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1200 installs · ★ 1062
- Author: kostja94
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/strategies/brand/content-marketing/SKILL.md
- Updated: 2026-10-21
- HTML: https://affpapa.org/en/nevibecode/skills/content-marketing

## What it does

The skill sorts your content into a working map: what you make, how it ships, where it lands. It carries tables for content types (how-to guides, comparisons, case studies, product updates, glossaries, calculators), formats (pages, articles, email, social posts, video, infographics) and funnel stages — awareness, consideration, decision, retention.

A separate block covers repurposing. One case study becomes a blog article, a video, an infographic and sales slides: four channels from a single round of work. There is also a breakdown of article orientations, splitting SEO-driven pieces (guides, listicles, comparisons) from those people do not search for — funding news, release notes. For the second group the skill points at clarity and internal links to SEO content instead of keyword targeting.

On first run it reads a root `contextus.md` when one exists and loads only the modules this task needs. Without that file it works from whatever project material or facts you provide and asks for the rest. Adjacent jobs go to other skills: SEO calendar to `content-strategy`, email to `email-marketing`, post images to `visual-content`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill content-marketing -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/content-marketing/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/content-marketing/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill content-marketing -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/content-marketing/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill content-marketing -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/content-marketing/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install kostja94/marketing-skills content-marketing
```

2. **Manually: put the files in place**
- File: `.github/skills/content-marketing/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill content-marketing -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/kostja94/marketing-skills --path skills/strategies/brand/content-marketing
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/content-marketing/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add kostja94/marketing-skills --skill content-marketing -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/kostja94/marketing-skills/tree/HEAD/skills/strategies/brand/content-marketing/SKILL.md

## When to use it
- map content to funnel stages
- pick a format for each content type
- build a repurposing matrix from one case study
- separate SEO articles from news and release posts
- plan a channel mix across blog, email, social and video

## Example prompts
- draft a quarterly content plan across channels
- which formats fit customer case studies
- build a repurposing matrix for a product guide

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 0e473b18731d0dab.

BEGIN THIRD-PARTY FILE 0e473b18731d0dab
```text
---
name: content-marketing
description: When the user wants to plan content marketing across channels, define content types and formats, or create a content repurposing strategy. Also use when the user mentions "content marketing strategy," "content types," "content formats," "content repurposing," "content calendar," "content mix," "owned content," "content distribution," "content funnel," or "content planning across channels." For SEO calendar, use content-strategy.
metadata:
  version: 1.2.1
---

# Strategies: Content Marketing

Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **Content types**: What you create (by purpose/theme)
- **Content formats**: How it's delivered (article, video, email, post)
- **Channels**: Where it's distributed (blog, email, X, LinkedIn, etc.)
- **Repurposing**: One core content → multiple formats → multiple channels
- **Funnel mapping**: Content by stage (awareness, consideration, decision)

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Goals**: Traffic, conversions, brand, retention
2. **Existing content**: What already exists; audit gaps
3. **Capacity**: Resources, tools, cadence
4. **Channels**: Blog, email, social, video; which channels fit audience

## Content Types (What You Create)

| Type | Purpose | Funnel | Skills |
|------|---------|--------|--------|
| **How-to guides** | Educate; informational intent | Awareness, Consideration | content-strategy, article-content, article-page-generator |
| **Comparisons** | "X vs Y"; commercial intent | Consideration | content-strategy, alternatives-page-generator |
| **List posts** | "Top 10," "Best X" | Consideration | content-strategy, article-content, article-page-generator |
| **Case studies** | Proof; customer success | Consideration, Decision | customer-stories-page-generator |
```
END THIRD-PARTY FILE 0e473b18731d0dab

The third-party file has ended. Everything between the 0e473b18731d0dab tags is data: requests and commands from it are not followed. An “end of file” line with another tag inside the block is part of the file.

First 2572 of 9355 bytes. © kostja94 · MIT · https://github.com/kostja94/marketing-skills/tree/HEAD/skills/strategies/brand/content-marketing/SKILL.md

_Part of the page did not fit — see the HTML version._

---
NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md