# content-idea-generator

This skill shapes content ideas around positioning, customer pain points, and proof points. Use it to get unstuck or plan a content calendar.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 449
- Author: BrianRWagner
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/HEAD/content-idea-generator/SKILL.md
- Updated: 2026-03-19
- HTML: https://affpapa.org/en/nevibecode/skills/content-idea-generator

## What it does

Before suggesting topics, the skill asks for a positioning statement, customer questions, recent proof points, and available formats. If the positioning lacks specifics, it stops and points to `positioning-basics` as the next step.

Choose a small brainstorm, a batch for regular planning, or a content system with pillars and a 30-day schedule. The skill searches for timely angles, then checks each idea for a clear hook and a link to an audience problem. Content generation depends on having specific positioning first.

It supports Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, and OpenCode. For Claude Code, run the install command; the skill file is placed at `~/.claude/skills/content-idea-generator/SKILL.md`.

## Requirements
- Works with: LinkedIn

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/content-idea-generator/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/content-idea-generator/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/content-idea-generator/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/content-idea-generator/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install BrianRWagner/ai-marketing-claude-code-skills content-idea-generator
```

2. **Manually: put the files in place**
- File: `.github/skills/content-idea-generator/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills --path content-idea-generator
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/content-idea-generator/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/HEAD/content-idea-generator/SKILL.md

## When to use it
- generate post topics from a clear positioning statement
- connect content ideas to customer questions
- build a 30-day content calendar
- screen topics for a specific angle and audience relevance

## Example prompts
- Suggest post ideas based on my positioning and the questions customers ask.
- Build a 30-day content calendar with formats and posting cadence.
- Find LinkedIn topics grounded in my recent results and current discussions.

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From the same set: [brianrwagner/ai-marketing-claude-code-skills](https://affpapa.org/en/nevibecode/by/brianrwagner/ai-marketing-claude-code-skills.md) — 23 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md