# competitor-teardown

A skill for structured competitor analysis: feature matrices, SWOT, positioning maps and website screenshots through a CLI.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 55400 installs · ★ 12
- Author: 101-skills
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/101-skills/superpowers/tree/HEAD/guides/product/competitor-teardown/SKILL.md
- Updated: 2026-08-31
- HTML: https://affpapa.org/en/nevibecode/skills/competitor-teardown

## What it does

The skill walks through a competitor in seven layers: product, pricing, positioning, traction, reviews, content and team. Each layer comes with ready-made search and extraction commands, plus table templates — a feature matrix, a pricing comparison and a SWOT per player.

Under the hood it drives the `belt` CLI from inference.sh. That gives you search apps (`tavily/search-assistant`, `exa/search`), page extraction (`tavily/extract`), site screenshots (`infsh/agent-browser`) and a positioning map drawn in Python with matplotlib (`infsh/python-executor`). You need `belt login` before anything runs, and the CLI itself installs with `npx skills add belt-sh/cli`. An unauthenticated `belt` is the first thing to check when a command returns nothing.

For the positioning map the skill picks two axes, and it warns against obvious pairs: cheap versus expensive, old versus new. Those produce a chart that explains nothing. Simple versus complex, or SMB versus enterprise, actually say something. The feature matrix rules ask you to mark competitor strengths honestly — a teardown that only flatters your own product loses credibility with whoever reads it.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add 101-skills/superpowers --skill competitor-teardown -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/competitor-teardown/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/competitor-teardown/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add 101-skills/superpowers --skill competitor-teardown -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/competitor-teardown/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add 101-skills/superpowers --skill competitor-teardown -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/competitor-teardown/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install 101-skills/superpowers competitor-teardown
```

2. **Manually: put the files in place**
- File: `.github/skills/competitor-teardown/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add 101-skills/superpowers --skill competitor-teardown -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/101-skills/superpowers --path guides/product/competitor-teardown
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/competitor-teardown/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add 101-skills/superpowers --skill competitor-teardown -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/101-skills/superpowers/tree/HEAD/guides/product/competitor-teardown/SKILL.md

## When to use it
- build a feature matrix across your product and three rivals
- compare pricing tiers and surface hidden fees like setup charges
- write a SWOT for every player in the market
- plot a positioning map on two meaningful axes
- capture screenshots of a competitor's homepage, pricing and signup

## Example prompts
- tear down CompetitorX: features, pricing, G2 reviews
- build a feature matrix for my product and competitors A, B, C
- make a SWOT and positioning map for an investor deck

## Similar
- [competitive-teardown](https://affpapa.org/en/nevibecode/skills/competitive-teardown.md) — skill · 658 installs
- [competitor-analysis](https://affpapa.org/en/nevibecode/skills/aj-geddes-competitor-analysis.md) — skill · 603 installs
- [competitive-intelligence-analyst](https://affpapa.org/en/nevibecode/agents/competitive-intelligence-analyst.md) — subagent · 1561 installs
- [competitor-branding](https://affpapa.org/en/nevibecode/skills/competitor-branding.md) — skill · 1700 installs
- [competitor-tracker](https://affpapa.org/en/nevibecode/skills/competitor-tracker.md) — skill · 1000 installs
- [competitor-content-analyzer](https://affpapa.org/en/nevibecode/skills/competitor-content-analyzer.md) — skill · 329 installs

From the same set: [101-skills/superpowers](https://affpapa.org/en/nevibecode/by/101-skills/superpowers.md) — 24 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md