# competitive-analysis-process

Orchestrates competitor research through a structured six-stage workflow tied to strategic choices. It produces battle cards, matrices, and threat assessments.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 1200 installs · ★ 7673
- Author: deanpeters
- License: CC-BY-SA-4.0 · policy=link-only · description only; the file stays with the author
- Source: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process/SKILL.md
- Updated: 2026-10-16
- HTML: https://affpapa.org/en/nevibecode/skills/competitive-analysis-process

## What it does

The workflow structures competitor research across six distinct stages, guiding work from the general market setup to future strategic moves. Instead of unorganized notes, it yields four concrete deliverables, including battle cards and comparison matrices. Each stage applies classic business models such as Porter's Five Forces, Kano evaluation, and Jobs-to-be-Done.

This orchestrator directs companion skills like `market-landscape-scan` and `company-intel` rather than handling data collection alone. You supply the competitor set and the strategic fork under evaluation, such as a roadmap pivot. Sessions take 20 to 45 minutes per stage over one or two calendar weeks. Missing companion skills limits automated gathering.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/competitive-analysis-process/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/competitive-analysis-process/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/competitive-analysis-process/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/competitive-analysis-process/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install deanpeters/Product-Manager-Skills competitive-analysis-process
```

2. **Manually: put the files in place**
- File: `.github/skills/competitive-analysis-process/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/deanpeters/Product-Manager-Skills --path skills/competitive-analysis-process
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/competitive-analysis-process/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/deanpeters/Product-Manager-Skills/tree/HEAD/skills/competitive-analysis-process/SKILL.md

## When to use it
- structure scattered competitor findings into a coherent plan
- build feature comparison matrices centered on customer jobs
- produce sales battle cards and threat assessments for leadership
- determine strategic counter-moves against direct market rivals

## Example prompts
- /competitive-analysis-process cloud CRM for retail, decision on launching mobile tools
- /competitive-analysis-process fintech payout platforms, setting priorities for roadmap bets

## Similar
- [discover-competitive-analysis](https://affpapa.org/en/nevibecode/skills/discover-competitive-analysis.md) — skill · 832 installs
- [porters-five-forces](https://affpapa.org/en/nevibecode/skills/porters-five-forces.md) — skill · 2800 installs
- [competitive-landscape](https://affpapa.org/en/nevibecode/skills/competitive-landscape.md) — skill · 11034 installs
- [competitive-analysis](https://affpapa.org/en/nevibecode/skills/competitive-analysis.md) — skill · 5100 installs
- [market-research-analysis](https://affpapa.org/en/nevibecode/skills/market-research-analysis.md) — skill · 871 installs
- [pestle-analysis](https://affpapa.org/en/nevibecode/skills/pestle-analysis.md) — skill · 2800 installs

From the same set: [deanpeters/product-manager-skills](https://affpapa.org/en/nevibecode/by/deanpeters/product-manager-skills.md) — 73 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md