# commercial-ad

Designs or audits a product commercial around one visual mechanism, then returns a brief or a shot script with claim boundaries attached.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 478 installs · ★ 27
- Author: PostPlusAI
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/PostPlusAI/postplus-skills/tree/HEAD/skills/40-creative/commercial-ad/SKILL.md
- Updated: 2026-10-22
- HTML: https://affpapa.org/en/nevibecode/skills/commercial-ad

## What it does

The skill starts from the product argument, not from pretty shots. You pick one of seven routes — proof test, CGI product world, reveal and suspense, satisfying restock, brand-film narrative, editorial try-on, surreal escalation — and it reads only that route's reference file. Everything after that follows the chosen mechanism: framing, motion, edit rhythm, sound.

Output comes in two shapes. Ask for ideas and you get a `Commercial Direction` with fields like `core_payoff`, `visual_mechanism` and `sound_design`, plus a four-beat outline. Ask for a script and you get a shot table with columns for time, framing, camera motion, action, product relationship, lighting, sound, speech and purpose, followed by `Continuity Locks`, `Proof Status`, `Claim Boundaries` and `Generator Risks`.

It stops at one approval question before handing off to `$image-batch-runner` or `$video-batch-runner`. The hard limit: it will not invent durability, ingredient, health, price or guarantee claims, so a brief that leans on numbers you don't have will stall there. Named filmmakers, studios and living creators are off-limits too — references get translated into generic mechanism, object behavior and palette logic.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill commercial-ad -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/commercial-ad/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/commercial-ad/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill commercial-ad -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/commercial-ad/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill commercial-ad -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/commercial-ad/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install PostPlusAI/postplus-skills commercial-ad
```

2. **Manually: put the files in place**
- File: `.github/skills/commercial-ad/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill commercial-ad -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/PostPlusAI/postplus-skills --path skills/40-creative/commercial-ad
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/commercial-ad/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add PostPlusAI/postplus-skills --skill commercial-ad -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/PostPlusAI/postplus-skills/tree/HEAD/skills/40-creative/commercial-ad/SKILL.md

## When to use it
- pick one visual mechanism for a product commercial
- build a shot script with camera, sound and per-shot purpose
- audit an existing video for causal build and payoff
- separate literal proof from metaphor on screen
- draft a brief before production starts

## Example prompts
- Draft a commercial direction for our product, brief plus four beats
- Turn that direction into a shot script with sound and purpose columns
- Review this video: where is the mechanism, where is the proof, what needs fixing

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From the same set: [postplusai/postplus-skills](https://affpapa.org/en/nevibecode/by/postplusai/postplus-skills.md) — 6 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md