# google-ads-audit

Audits Google Ads search queries and budget pacing via the Cogny MCP gateway. Helpful for catching wasted spend and missing negative keywords.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skill-pipeline/google-ads-audit/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/cogny-ai-google-ads-audit

## What it does

The skill audits marketing accounts by sending GAQL queries through Cogny's MCP gateway. It examines keyword spend over 30 days. It also checks Microsoft Ads reporting, keeping currency units separated.

When connected to Shopify or WooCommerce, the skill compares reported ad conversion value against actual store orders. Discrepancies where ad revenue exceeds real sales are flagged as tracking errors. Actionable issues get logged via `create_finding`.

Running this workflow requires an active Cogny Agent subscription at $9 per month. The gateway must be added to your `.mcp.json` configuration file. Missing credentials stop the run immediately.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/google-ads-audit/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/google-ads-audit/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/google-ads-audit/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/google-ads-audit/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills google-ads-audit
```

2. **Manually: put the files in place**
- File: `.github/skills/google-ads-audit/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skill-pipeline/google-ads-audit
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/google-ads-audit/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skill-pipeline/google-ads-audit/SKILL.md

## When to use it
- flag keywords with high spend and zero conversions
- reconcile reported Google Ads conversion value against paid store orders
- detect irrelevant search terms missing from negative keyword lists
- calculate daily budget pacing ratios over seven-day intervals

## Example prompts
- /google-ads-audit
- /google-ads-audit keywords
- /google-ads-audit budget

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## Other versions with the same name
- [google-ads-audit · nowork-studio](https://affpapa.org/en/nevibecode/skills/google-ads-audit.md) — ★ 4064
- [google-ads-audit · cognyai](https://affpapa.org/en/nevibecode/skills/google-ads-audit-2.md) — ★ 111

From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 58 cards

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