# competitor-analysis

Pulls positioning, pricing and market gaps for a company or a whole category. Runs with no accounts; connecting Cogny MCP swaps guesses for data.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/competitor-analysis/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/cogny-ai-competitor-analysis

## What it does

The skill runs as `/competitor-analysis` and takes a company or URL. Point it at one domain and it profiles that player; give it a category name and it maps the field instead. It starts by hunting for 4–6 rivals through web search, then fetches their homepages and key pages for headlines, target audience, pricing, customer logos and recent news.

Out of the box it leans on `WebSearch` and `WebFetch`, so you need no paid accounts. Hook up Cogny MCP and the picture sharpens: keyword overlap from Semrush and Ahrefs, paid search terms, Domain Rating, plus a check of how often a brand shows up in AI answers. Every connected provider replaces a guess with a number. Semrush and Ahrefs estimate traffic differently, so the report labels each DR figure “Domain Rating by Ahrefs” and keeps the two sources in separate columns.

AI visibility checks burn credits, so set `engines` to cap a run. Google Ads stay invisible to web search: the skill points you to the Ads Transparency Center, which shows creatives but not keywords, so brand-term bidding counts as unverified unless you check it yourself or Semrush is connected.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/competitor-analysis/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/competitor-analysis/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/competitor-analysis/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/competitor-analysis/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills competitor-analysis
```

2. **Manually: put the files in place**
- File: `.github/skills/competitor-analysis/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/competitor-analysis
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/competitor-analysis/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill competitor-analysis -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/competitor-analysis/SKILL.md

## When to use it
- build a shortlist of real competitors from a domain or category
- compare pricing models across several players
- spot positioning gaps and underserved segments
- see which pages actually pull traffic for rivals
- check whether a brand appears in AI assistant answers

## Example prompts
- Analyze competitors for hubspot.com and give me a table with pricing and positioning
- Research the "marketing automation tools" category and find the segment nobody covers
- Check our brand visibility in AI answers for "best CRM for startups"

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## Other versions with the same name
- [competitor-analysis · every-app](https://affpapa.org/en/nevibecode/skills/competitor-analysis.md) — 6600 installs
- [competitor-analysis · phuryn](https://affpapa.org/en/nevibecode/skills/phuryn-competitor-analysis.md) — 3800 installs
- [competitor-analysis · appeeky](https://affpapa.org/en/nevibecode/skills/appeeky-competitor-analysis.md) — 3600 installs
- [competitor-analysis · browserbase](https://affpapa.org/en/nevibecode/skills/browserbase-competitor-analysis.md) — 659 installs
- [competitor-analysis · aaron-he-zhu](https://affpapa.org/en/nevibecode/skills/competitor-analysis-2.md) — 1500 installs

From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 18 cards

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