# closed-lost-revival

Goes back through lost deals in your CRM, records the real reason and a reopen condition, then watches for that condition.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 111
- Author: Cogny AI
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/closed-lost-revival/SKILL.md
- Updated: 2026-10-12
- HTML: https://affpapa.org/en/nevibecode/skills/closed-lost-revival

## What it does

The skill pulls closed-lost deals from HubSpot, Pipedrive or Upsales along with their calls, meetings and notes. A vague “not interested” gets replaced by the actual reason and a condition under which the account is worth approaching again: a feature shipped, a contract renewal date coming up, a champion changing jobs, the account visiting your site once more.

It runs through Cogny's MCP gateway, so a Cogny subscription and a connected CRM are required. Salesforce and other systems go through the CRM layer in `/marketing-engineer`. Fibbler is optional and adds ad-engagement signals. With no CRM connected the run stops; Stripe on its own only yields a partial list of canceled subscriptions, with no conversations to revisit and no draft notes.

Commands: `build` assembles the ledger from deals closed in the last 18 months, `watch` checks every open reopen condition weekly, `shipped "SSO"` finds everyone who asked for a given feature, `match BK014` lines up lost prospects against a campaign offer. A single run covers up to 50 deals, newest and largest first. Amounts in different currencies are never summed.

## Requirements
- Works with: Salesforce, HubSpot

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/closed-lost-revival/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/closed-lost-revival/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/closed-lost-revival/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/closed-lost-revival/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install cognyai/claude-code-marketing-skills closed-lost-revival
```

2. **Manually: put the files in place**
- File: `.github/skills/closed-lost-revival/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/closed-lost-revival
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/closed-lost-revival/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add cognyai/claude-code-marketing-skills --skill closed-lost-revival -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/cognyai/claude-code-marketing-skills/tree/HEAD/skills/closed-lost-revival/SKILL.md

## When to use it
- replace “not interested” with the real reason
- find everyone who asked for a shipped feature
- reach out before a contract renewal date
- match lost prospects to a campaign offer
- draft a note that quotes the earlier call

## Example prompts
- Run `/closed-lost-revival build` and assemble the ledger of lost deals from the last 18 months
- Check the open reopen conditions: `/closed-lost-revival watch`
- SSO just shipped — find everyone who asked for it: `/closed-lost-revival shipped "SSO"`

## Similar
- [deal-management](https://affpapa.org/en/nevibecode/skills/deal-management.md) — skill · 1700 installs
- [call-list](https://affpapa.org/en/nevibecode/skills/call-list.md) — skill · 1600 installs
- [sales-reporting](https://affpapa.org/en/nevibecode/skills/sales-reporting.md) — skill · 1700 installs
- [hubspot](https://affpapa.org/en/nevibecode/skills/openclaudia-hubspot.md) — skill · 438 installs
- [cargo-connection](https://affpapa.org/en/nevibecode/skills/cargo-connection.md) — skill · 10400 installs
- [new-contact-hygiene-workflow](https://affpapa.org/en/nevibecode/skills/new-contact-hygiene-workflow.md) — skill · ★ 78

From the same set: [cognyai/claude-code-marketing-skills](https://affpapa.org/en/nevibecode/by/cognyai/claude-code-marketing-skills.md) — 18 cards

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