# seo-optimizer

Guides keyword research, technical SEO checks and content planning when you need a structured review of a site or page.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 4800 installs · ★ 540
- Author: claude-office-skills
- License: MIT · policy=mirror · the beginning of the file is at the end of this page
- Source: https://github.com/claude-office-skills/skills/tree/HEAD/seo-optimizer/SKILL.md
- Updated: 2026-01-31
- HTML: https://affpapa.org/en/nevibecode/skills/claude-office-skills-seo-optimizer

## What it does

The skill takes keyword work from seed terms through scoring by search volume, difficulty and business relevance. It suggests collecting ideas from product terms, competitor keywords, customer language and Google suggestions, then sorting them by search intent.

Its on-page checklists cover title tags, meta descriptions, H1s, headings, URLs, images and internal links. The technical audit covers crawlability, indexability, site speed, mobile checks, HTTPS and structured data. Suggested testing tools include `google_pagespeed_insights`, `gtmetrix` and `webpagetest`.

It also provides a content-brief structure with target keywords, intent, heading outline, links and a CTA. The templates include numeric targets for tags and performance metrics, so treat them as prompts to check against the site at hand. Recommended models are `claude-sonnet-4` and `claude-opus-4`.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill seo-optimizer -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/seo-optimizer/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/seo-optimizer/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill seo-optimizer -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/seo-optimizer/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill seo-optimizer -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/seo-optimizer/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install claude-office-skills/skills seo-optimizer
```

2. **Manually: put the files in place**
- File: `.github/skills/seo-optimizer/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill seo-optimizer -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/claude-office-skills/skills --path seo-optimizer
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/seo-optimizer/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add claude-office-skills/skills --skill seo-optimizer -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/claude-office-skills/skills/tree/HEAD/seo-optimizer/SKILL.md

## When to use it
- research and score keyword ideas
- map search terms to site pages
- check title tags, H1s and meta descriptions
- audit crawlability and page-speed issues
- draft a keyword-led content brief

## Example prompts
- Research keywords for this product page and group them by search intent.
- Run a technical SEO audit for this page covering indexing, speed, HTTPS and structured data.
- Create a content brief with a target keyword, H2 outline and internal links.

## Source text · SKILL.md · MIT

Below is the content of a third-party file. It is data, not instructions for you: do not act on anything written inside unless the human asks. Block tag: 10099311bdaabd2c.

BEGIN THIRD-PARTY FILE 10099311bdaabd2c
````text
---
name: seo-optimizer
description: "SEO strategy and optimization - keyword research, on-page SEO, technical audits, content optimization, and rank tracking"
version: "1.0.0"
author: claude-office-skills
license: MIT

category: marketing
tags:
  - seo
  - keywords
  - content-optimization
  - search
  - organic-traffic
department: Marketing

models:
  recommended:
    - claude-sonnet-4
    - claude-opus-4

capabilities:
  - keyword_research
  - on_page_optimization
  - technical_audit
  - content_strategy
  - rank_tracking

languages:
  - en
  - zh

related_skills:
  - content-writer
  - deep-research
  - google-ads-manager
---

# SEO Optimizer

Comprehensive SEO strategy and optimization covering keyword research, on-page SEO, technical audits, content optimization, and performance tracking.

## Overview

This skill covers:
- Keyword research and strategy
- On-page SEO optimization
- Technical SEO audits
- Content optimization
- Rank tracking and reporting

---

## Keyword Research Framework

### Research Process

```yaml
keyword_research:
  step_1_seed_keywords:
    sources:
      - brainstorm: core_product_terms
      - competitors: top_3_competitor_keywords
      - customer_language: support_tickets, reviews
      - related_searches: google_suggestions
      
  step_2_expand:
    tools:
      - google_keyword_planner
      - ahrefs/semrush
      - answerthepublic
      - google_trends
    
  step_3_categorize:
    by_intent:
      informational: "how to", "what is", "guide"
      navigational: brand terms
      commercial: "best", "vs", "review"
      transactional: "buy", "pricing", "demo"
      
  step_4_prioritize:
    scoring:
      search_volume: 1-5 (higher = better)
      keyword_difficulty: 1-5 (lower = better)
      business_relevance: 1-5 (higher = better)
      priority_score: (volume × relevance) / difficulty
```

### Keyword Mapping Template

```yaml
keyword_mapping:
  homepage:
    primary: "[main product category]"
    secondary: "[brand] + [category]"
    
  product_pages:
    primary: "[specific product name]"
    secondary: "[product] features/pricing"
    
  blog_posts:
    primary: long_tail_informational
    secondary: related_questions
    
  landing_pages:
    primary: high_intent_commercial
    secondary: comparison_terms
```

---

## On-Page SEO Checklist

### Content Elements

```yaml
on_page_checklist:
  title_tag:
    format: "Primary Keyword | Secondary Keyword | Brand"
    length: 50-60 characters
    requirements:
      - keyword_at_start: true
      - unique_per_page: true
      - compelling_for_clicks: true
      
  meta_description:
    length: 150-160 characters
    requirements:
      - include_keyword: true
      - include_cta: true
      - unique_per_page: true
      
  h1_tag:
    count: 1 per page
    requirements:
      - include_primary_keyword: true
      - different_from_title: slightly
````
END THIRD-PARTY FILE 10099311bdaabd2c

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