# claude-marketing-skills

A pack of 56 skills, agents and workflows that hand a coding agent marketing work: paid media, SEO, e-commerce, content and analytics.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 833 installs · ★ 12
- Author: reason-machines
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/claude-marketing-skills/SKILL.md
- Updated: 2026-10-09
- HTML: https://affpapa.org/en/nevibecode/skills/claude-marketing-skills

## What it does

claude-marketing-skills bundles 56 skills, standalone agents and autonomous workflows. Every skill carries its own diagnostic frameworks, industry benchmarks, audit checklists and platform reference data. Three files per skill: `SKILL.md` holds decision trees, `REFERENCE.md` holds benchmarks and API schemas, `EXAMPLES.md` shows worked prompts.

You can take a single skill by copying its folder into `~/.claude/skills/`, or install a whole pack with the setup scripts: `python skill-packs/scripts/setup-paid-media.py`, `setup-ecommerce.py`, `setup-analytics.py`, `setup-seo.py`, `setup-content.py`, `setup-strategy.py`. The paid-media pack covers Google Ads, Meta, Microsoft, LinkedIn and TikTok; e-commerce covers Shopify and Klaviyo; SEO covers technical audits, AEO/GEO and schema markup.

Some skills talk to outside platforms and need credentials. `klaviyo-analyst` runs through the MCP server `npx -y @klaviyo/mcp-server-klaviyo`, and Google Ads work expects `GOOGLE_ADS_DEVELOPER_TOKEN` and `GOOGLE_ADS_CLIENT_ID` in your environment. Without those keys the matching skills get no data, while the rest of the collection runs on its own.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill claude-marketing-skills -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/claude-marketing-skills/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/claude-marketing-skills/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill claude-marketing-skills -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/claude-marketing-skills/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill claude-marketing-skills -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/claude-marketing-skills/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install reason-machines/marketing-skills claude-marketing-skills
```

2. **Manually: put the files in place**
- File: `.github/skills/claude-marketing-skills/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill claude-marketing-skills -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/claude-marketing-skills
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/claude-marketing-skills/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill claude-marketing-skills -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/claude-marketing-skills/SKILL.md

## When to use it
- run a scored audit of a Google Ads account against 74 checks
- spot wasted spend in search campaigns
- map Klaviyo email flows and find the gaps
- generate JSON-LD markup for a product page
- produce a market report with PESTLE and SWOT

## Example prompts
- Run a scored audit of my Google Ads account and show the Quality Score distribution
- Audit my Klaviyo flows and tell me which emails are missing
- Generate Product JSON-LD for this product page

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From the same set: [reason-machines/marketing-skills](https://affpapa.org/en/nevibecode/by/reason-machines/marketing-skills.md) — 53 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md