# claude-email-marketing-skill

Gives Claude hands-on email marketing expertise: deliverability, authentication, automation, copywriting and picking an ESP.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · 884 installs · ★ 12
- Author: reason-machines
- License: LicenseRef-Unknown · policy=link-only · description only; the file stays with the author
- Source: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/claude-email-marketing-skill/SKILL.md
- Updated: 2026-10-09
- HTML: https://affpapa.org/en/nevibecode/skills/claude-email-marketing-skill

## What it does

This skill turns Claude into an email marketing practitioner. It diagnoses spam folder problems and hands back specific fixes, drafts subject lines and CTAs, and designs trigger-based sequences such as welcome series, abandoned cart and re-engagement flows. It also walks through SPF, DKIM and DMARC setup, audience segmentation and metric analysis.

The content is split into modules: `authentication.md` for SPF, DKIM and DMARC, `list-building.md` for lead magnets and opt-ins, `segmentation-and-data.md` for segments and GDPR, `copywriting.md` for subject lines and email structure, `automation-and-sequences.md` for trigger workflows, `deliverability.md` for inbox placement and IP warming, `esp-and-reference.md` for provider comparison and legislation reference.

ESP evaluation follows a five-factor framework. There are code samples too: tracking an abandoned cart event through the Klaviyo API, Mailchimp merge tags, creating a SendGrid suppression group with `curl`, a DMARC monitoring record. The API samples need service keys — `KLAVIYO_PUBLIC_API_KEY`, `SENDGRID_API_KEY` — set as environment variables, or the requests fail.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/claude-email-marketing-skill/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/claude-email-marketing-skill/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/claude-email-marketing-skill/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/claude-email-marketing-skill/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install reason-machines/marketing-skills claude-email-marketing-skill
```

2. **Manually: put the files in place**
- File: `.github/skills/claude-email-marketing-skill/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/reason-machines/marketing-skills --path skills/claude-email-marketing-skill
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/claude-email-marketing-skill/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add reason-machines/marketing-skills --skill claude-email-marketing-skill -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/reason-machines/marketing-skills/tree/HEAD/skills/claude-email-marketing-skill/SKILL.md

## When to use it
- figure out why emails land in spam
- set up SPF, DKIM and DMARC records for a domain
- write a welcome sequence for new signups
- choose an ESP for a given list size and budget
- split a list into behaviour and purchase segments

## Example prompts
- My emails are going to spam, I send through SendGrid, and my open rate dropped. What's wrong?
- Walk me through SPF, DKIM and DMARC for example.com — Postmark handles transactional, Mailchimp handles marketing.

## Similar
- [email-quality-auditor](https://affpapa.org/en/nevibecode/skills/email-quality-auditor.md) — skill · 1000 installs
- [cold-email-deliverability](https://affpapa.org/en/nevibecode/skills/cold-email-deliverability.md) — skill · 25700 installs
- [email-marketing](https://affpapa.org/en/nevibecode/skills/kostja94-email-marketing.md) — skill · 1200 installs
- [email-deliverability](https://affpapa.org/en/nevibecode/skills/email-deliverability.md) — skill · 315 installs
- [list-hygiene-monitor](https://affpapa.org/en/nevibecode/skills/list-hygiene-monitor.md) — skill · 1000 installs
- [extension-email-marketing](https://affpapa.org/en/nevibecode/skills/extension-email-marketing.md) — skill · 28100 installs

From the same set: [reason-machines/marketing-skills](https://affpapa.org/en/nevibecode/by/reason-machines/marketing-skills.md) — 72 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md