# case-study-builder

Converts customer milestones into ready-to-use case study assets for proposals, pitches, and web pages. It forces you to back up claims with real numbers.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 449
- Author: BrianRWagner
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/HEAD/case-study-builder/SKILL.md
- Updated: 2026-03-19
- HTML: https://affpapa.org/en/nevibecode/skills/case-study-builder

## What it does

This skill collects background information across eight specific fields before drafting any copy. It asks about starting challenges, scope, delivery dates, and client permissions. The gatekeeper rule stops generation if you skip measurable outcomes: you must supply at least one concrete metric such as revenue growth, hours shaved off, or lead count.

Drafts center on the client as the hero rather than the service provider. The default `standard` mode builds three distinct assets: a tight two-line proof point for bids, a four-paragraph narrative for social media, and a complete markdown story for portfolio pages.

For speed, a `quick` mode delivers a single paragraph, while `deep` mode outputs extra campaign assets and an FAQ section. A built-in critique pass automatically checks whether tension and numbers are present before finalizing.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill case-study-builder -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/case-study-builder/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/case-study-builder/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill case-study-builder -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/case-study-builder/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill case-study-builder -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/case-study-builder/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install BrianRWagner/ai-marketing-claude-code-skills case-study-builder
```

2. **Manually: put the files in place**
- File: `.github/skills/case-study-builder/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill case-study-builder -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills --path case-study-builder
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/case-study-builder/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill case-study-builder -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/BrianRWagner/ai-marketing-claude-code-skills/tree/HEAD/case-study-builder/SKILL.md

## When to use it
- turn raw client feedback into clear proof assets
- draft two-line proof points for project proposals
- write narrative case posts for social media with measurable metrics
- generate structured markdown case studies for a website or portfolio

## Example prompts
- Run case-study-builder in standard mode for our latest fintech rollout
- Draft a proposal blurb and social story from this client interview notes
- Use case-study-builder deep mode to build a full website study and FAQ

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From the same set: [brianrwagner/ai-marketing-claude-code-skills](https://affpapa.org/en/nevibecode/by/brianrwagner/ai-marketing-claude-code-skills.md) — 23 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md