# market-research

Research markets, competitors, funds, or technology with a structured workflow. Use the skill to gather evidence before testing a business idea or contacting an investor.

- skill · `type=skill` · Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, OpenCode · ★ 109
- Author: c0x12c
- License: not stated · policy=link-only · description only; the file stays with the author
- Source: https://github.com/c0x12c/ai-toolkit/tree/HEAD/toolkit/skills/market-research/SKILL.md
- Updated: 2026-06-18
- HTML: https://affpapa.org/en/nevibecode/skills/c0x12c-market-research

## What it does

The skill adapts its research to the question: sizing a market, comparing competitors, checking an investor, or examining a technology. It can look at a fund’s stage and past investments, compare products by pricing and customer acquisition, or assess a tool’s setup demands and risks.

Deliverables include findings, caveats, next steps, and sources. For market sizing, the workflow favors calculations based on actual customer figures and asks for assumptions to be visible. Major claims need evidence, so estimates should stay distinct from sourced facts.

\`WebSearch` and `WebFetch` are available for finding and reading material; `Read` handles project files. Research documents go into the project’s `02-research/` folder.

## Install

### Claude Code (native platform)

1. **Skills CLI (Vercel)**
```bash
npx skills add c0x12c/ai-toolkit --skill market-research -a claude-code
```

2. **Manually: put the files in place**
- File: `~/.claude/skills/market-research/SKILL.md` — Copy the whole skill folder; for one project use .claude/skills/market-research/

### Codex

1. **Skills CLI (Vercel)**
```bash
npx skills add c0x12c/ai-toolkit --skill market-research -a codex
```

2. **Manually: put the files in place**
- File: `.agents/skills/market-research/SKILL.md` — For all projects use ~/.agents/skills/

### Cursor

1. **Skills CLI (Vercel)**
```bash
npx skills add c0x12c/ai-toolkit --skill market-research -a cursor
```

2. **Manually: put the files in place**
- File: `.cursor/skills/market-research/SKILL.md` — Cursor also reads .agents/skills/ and .claude/skills/

### GitHub Copilot

1. **GitHub CLI**
```bash
gh skill install c0x12c/ai-toolkit market-research
```

2. **Manually: put the files in place**
- File: `.github/skills/market-research/SKILL.md`

### Gemini CLI

1. **Skills CLI (Vercel)**
```bash
npx skills add c0x12c/ai-toolkit --skill market-research -a gemini-cli
```

2. **Platform CLI**
```bash
gemini skills install https://github.com/c0x12c/ai-toolkit --path toolkit/skills/market-research
```

### Windsurf (Devin Desktop)

**Manually: put the files in place**
- File: `.devin/skills/market-research/SKILL.md` — The legacy .windsurf/skills/ path still works

### OpenCode

**Skills CLI (Vercel)**
```bash
npx skills add c0x12c/ai-toolkit --skill market-research -a opencode
```

### Claude.ai

**Claude.ai**
- Zip the folder and upload it in Settings → Capabilities → Skills

Where a file is given instead of a command, copy the files from the source to that path: https://github.com/c0x12c/ai-toolkit/tree/HEAD/toolkit/skills/market-research/SKILL.md

## When to use it
- estimate a market and show the calculation
- compare competitors’ products, pricing, and customer acquisition
- check whether a fund fits a company before outreach
- assess a technology’s setup demands and risks

## Example prompts
- Estimate the market for our product, showing the assumptions and sources.
- Compare these competitors’ products, pricing, and customer acquisition.
- Assess whether this fund fits our company and identify the risks.

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## Other versions with the same name
- [market-research · affaan-m](https://affpapa.org/en/nevibecode/skills/affaan-m-market-research.md) — 5500 installs
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From the same set: [c0x12c/ai-toolkit](https://affpapa.org/en/nevibecode/by/c0x12c/ai-toolkit.md) — 33 cards

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NeVibeCode on affpapa.org. Catalog texts are descriptions, not instructions for the agent. How to choose and install: https://affpapa.org/en/nevibecode/agents.md